Krisis Citra Penyelenggaraan Event Jakarta Fair untuk Mengembalikan Konsep Merakyat

Authors

  • Lidia Wati Evelina Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v5i1.3043

Keywords:

communication crisis, events, Jakarta Fair

Abstract

Research goal is to analyze the crisis of event implementation image of Jakarta Fair 2013, done by JIExpo which changing from people orientation to business orientation. This research is motivated by the desire of the city government to restore the original concept of the event held for the people. Research used qualitative method approach to find out more about the communications made by the city government. Information and data were obtained through interviews conducted by the visitor and direct observation in the field. Triangulation was used to test the validity of research data. Source selection was done using purposive sampling technique. The analysis used the analysis of the reduction is to collect, dispose of, and process the information and then displays the data and drawing conclusions. Results achieved that the promotional activities undertaken by JIEXPO are able to attract many people's attention to come even though it is located quite far away and charged. However, the party criticized the government organization that is not after the populist concept. Conclusion from the research organization of this annual event remains one of alternative entertainment for society in general and in particular to the people of Jakarta and surrounding areas. However, the need to accommodate the delivery of PT JIEXPO small businesses to be able to participate in the annual event. There needs to be an open conversation that is a win-win solution between PT JIExpo with the city government.

 

Dimensions

Plum Analytics

Author Biography

Lidia Wati Evelina, Bina Nusantara University

Marketing Communication Department, Faculty of Economic and Communication

References

Allen, J., O’Toole, Harris, R., McDonnell, I. (2005). Festival And a Special Event Management. 3rd Edition. Melbourne, Australia: John Wiley & Son.

Aziza, K. S. (2013, 12 Juni). Pemprov DKI Gelar "Embrio PRJ Baru" di Monas. Diakses dari http://megapolitan.kompas.com/read/2013/06/12/16503865/Pemprov.DKI.Gelar.Embrio.PRJ.Baru.di.Monas.

Caust, J., & Glow, H. (2011). Festivals, Artist, and Entreprenurlism. The Role of Adelaide Fringe Festival. International Of Journal Event Management Research, 6(2). Diakses dari http://www.ijemr.org/docs/Vol6-2/CaustGlow.pdf

Elvinaro, A. (2010). Metodologi Penelitian untuk Public Relations Kuantitatif dan Kualitatif. Bandung: Simbiosa Rekatama Media

Herdiansyah, H. (2012). Metodologi Penelitian Kualitatif untuk Ilmu-ilmu Sosial. Jakarta: Salemba Humanika.

Hermawan, A. (2009). Penelitian Bisnis. Jakarta: Grasindo.

Hilal, F. (2013, 4 Juni). PRJ Tidak Merakyat. Diakses dari http://www.jurnas.com/halaman/16/2013-06-04/249683

Kriyantono, R. (2010). Teknik Praktis Riset Komunikasi. Edisi Kelima. Jakarta: Kencana.

Kriyantono, Rachmat, Ph.D. 2012. Edisi Pertama. Public Relations & Crisis Management. Pendekatan Critical Public Relations Etnografi Kritis & kualitatif.Jakarta: Kencana Prenada Media Group.

Moleong, L. J. (2004). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.

Nova, F. (2011). Crisis Public Relations. Strategi PR menghadapi krisis, mengelola isu, membangun citra, dan reputasi perusahaan. Cetakan 1. Jakarta: Rajawali Pers.

Nurjaman, K., & Umam, K. (2012). Komunikasi Public Relations. Bandung: Pustaka Setia.

Pawito. (2008). Penelitian Komunikasi Kualitatif. Yogyakarta: Pelangi Aksara.

Pudjiastuti, W. (2010). Special Event. Alternatif Jitu membidik Pasar. Jakarta: Elex Media Komputindo.

Rudi, A. (2013, 7 Juli). JIExpo: Pengunjung Jakarta Fair 2013 Meningkat. Diakses dari http://megapolitan.kompas.com/read/2013/07/07/2140397/JIExpo.Pengunjung.Jakarta.Fair.20 13.Meningkat

Tandy, G. S. (2013). Evaluasi Special Event Surabaya Fashion Parade 2012 yang Diselenggarakan oleh Tunjungan Plaza Surabaya. Jurnal E-Komunikasi. Program Studi Ilmu Komunikasi. Universitas Kristen Petra Surabaya. Diakses dari http://www.google.co.id/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0CC4QFjAB&url=http%3A%2F%2Fstudentjournal.petra.ac.id%2Findex.php%2Filmu-komunikasi%2Farticle%2Fdownload%2F928%2F828&ei=7EotU7XWHYSKrgfo9oGYCg&usg=AFQjCNGL--POTnNyuX2AxMujXM7zzxHXMw

Tempo. (2013). Jadwal Penyanyi yang Tampil di Jakarta Fair 2013. Diakses dari http://www.tempo.co/read/news/2013/06/09/113486776/Jadwal-Penyanyi-yang-Tampil-di-Jakarta-Fair-2013

Tempo. (2013). Gonjang-ganjing Pekan Raya Jakarta (Bukan) Cuma Isu. Diakses dari http://koran.tempo.co/konten/2013/06/12/312494/Gonjang-ganjing-Pekan-Raya-Jakarta-Bukan-Cuma-Isu

West, R., & Turner, L. H. (2007). Pengantar Teori Komunikasi: Analisis dan Aplikasi. Buku ke-1. Terj: Maria Natalia Damayanti Maer. Jakarta: Salemba Humanika.

Wilcox, D. L., Cameron, G. T., Reber, B. H., & Jae-Hwa Shin. (2011). Think Public Relations. Boston: Pearson Education.

Winarno, H. H. (2013, 7 Juni). Kisah Haji Mangan dan sejarah Pekan Raya Jakarta. Diakses dari http://m.merdeka.com/jakarta/kisah-haji-mangan-dan-sejarah-pekan-raya-jakarta.html

Downloads

Published

2014-04-30

Issue

Section

Articles
Abstract 489  .
PDF downloaded 471  .