Dampak Iklan terhadap Kelas Sosial dalam Masyarakat

Authors

  • Aryo Bimo Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v2i1.3020

Keywords:

advertisement, social class, society

Abstract

Article described the growth of advertisement in Indonesia that is quite rapid and its’ impacts on the social classes. Advertisement’s rapid growth was evidenced by the relatively high increase in expenditure, i.e. up to 13 percent. If calculated to October 2009, the total advertising expenditure Indonesia had reached 40 trillion IDR. Advertising was often considered as a cause of increased consumptive lifestyles in society. In addition, advertising was considered to be responsible in creating social classes in society. Therefore, article would like to discuss how these ads can distinguish groups of people with communication conducted in an advertisement.

 

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Author Biography

Aryo Bimo, Bina Nusantara University

Jurusan Desain Komunikasi Visual, Fakultas Komunikasi dan Multimedia

References

Diunduh dari http://www.solopos.com/2010/ekonomi-bisnis/nielsen-belanja-iklan-di-indonesia-rp-485-triliun-tahun-2009-12326, diakses 21 Januari 2011)

MazEka (2010), Print Ad Atiqah Hasiholan by LUXfanatic, Diunduh dari http://luxfanatic.blogspot.com/2010/11/new-lux-star-atiqah-hasiholan.html, diakses 22 Januari 2011)

Solo Pos (2010), Nielsen: Belanja iklan di Indonesia Rp 48,5 triliun tahun 2009, (Online)

Williamson, J. (1978). Decoding Advertisements: Ideology and Meaning in Advertising, London: Marion Boyars Publisher.

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Published

2011-04-30

How to Cite

Bimo, A. (2011). Dampak Iklan terhadap Kelas Sosial dalam Masyarakat. Humaniora, 2(1), 326–334. https://doi.org/10.21512/humaniora.v2i1.3020

Issue

Vol. 2 No. 1 (2011): Humaniora

Section

Articles

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