Langkah Penyadaran Brand Usaha Kecil dan Menengah (Ukm)
DOI:
https://doi.org/10.21512/humaniora.v2i1.3003Keywords:
branding, SME, selling, brand awarenessAbstract
Brand is an abstract term for actors in small and medium enterprises (SME). Moreover, it is hard to attach the term into understanding how they need branding. Understanding brand design is one step to synchronize the mind set of SME actors to map the business range, product understanding, and also their target market and other things related to their business. A good identity for an SME brand will create brand core value collaborated by complete understanding about entity aspects that having special ecosystem and unique. If thinking about long-term, SME actors will get many advantages from branding activity. Therefore, selling-based and branding activities are better moving together and strengthen each other.
Â
References
Udin, N. (2010). Biarkan desain bekerja: Alasan-alasan sederhana mengapa UKM membutuhkan desain yang baik. Dalam Kiat-kiat pemasaran UKM. Jakarta: Pusdiklat Departemen Perdagangan RI.
Wheeler, A. (2003). Designing brand identity: A complete guide to creating, building, and marketing strong brand (2nd ed.). USA: John Wiley and Sons.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
Â
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)
