Langkah Penyadaran Brand Usaha Kecil dan Menengah (Ukm)
DOI:
https://doi.org/10.21512/humaniora.v2i1.3003Keywords:
branding, SME, selling, brand awarenessAbstract
Brand is an abstract term for actors in small and medium enterprises (SME). Moreover, it is hard to attach the term into understanding how they need branding. Understanding brand design is one step to synchronize the mind set of SME actors to map the business range, product understanding, and also their target market and other things related to their business. A good identity for an SME brand will create brand core value collaborated by complete understanding about entity aspects that having special ecosystem and unique. If thinking about long-term, SME actors will get many advantages from branding activity. Therefore, selling-based and branding activities are better moving together and strengthen each other.
Plum Analytics
References
Udin, N. (2010). Biarkan desain bekerja: Alasan-alasan sederhana mengapa UKM membutuhkan desain yang baik. Dalam Kiat-kiat pemasaran UKM. Jakarta: Pusdiklat Departemen Perdagangan RI.
Wheeler, A. (2003). Designing brand identity: A complete guide to creating, building, and marketing strong brand (2nd ed.). USA: John Wiley and Sons.
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