Langkah Penyadaran Brand Usaha Kecil dan Menengah (Ukm)

Authors

  • Noor Udin Bina Nusantara

DOI:

https://doi.org/10.21512/humaniora.v2i1.3003

Keywords:

branding, SME, selling, brand awareness

Abstract

Brand is an abstract term for actors in small and medium enterprises (SME). Moreover, it is hard to attach the term into understanding how they need branding. Understanding brand design is one step to synchronize the mind set of SME actors to map the business range, product understanding, and also their target market and other things related to their business. A good identity for an SME brand will create brand core value collaborated by complete understanding about entity aspects that having special ecosystem and unique. If thinking about long-term, SME actors will get many advantages from branding activity. Therefore, selling-based and branding activities are better moving together and strengthen each other.

 

Dimensions

Plum Analytics

Author Biography

Noor Udin, Bina Nusantara

Jurusan Desain Komunikasi Visual, Fakultas Komunikasi dan Multimedia

References

Udin, N. (2010). Biarkan desain bekerja: Alasan-alasan sederhana mengapa UKM membutuhkan desain yang baik. Dalam Kiat-kiat pemasaran UKM. Jakarta: Pusdiklat Departemen Perdagangan RI.

Wheeler, A. (2003). Designing brand identity: A complete guide to creating, building, and marketing strong brand (2nd ed.). USA: John Wiley and Sons.

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Published

2011-04-30

Issue

Section

Articles
Abstract 331  .
PDF downloaded 564  .