Meningkatkan Citra UKM Melalui Perancangan Ulang Identitas Visual
DOI:
https://doi.org/10.21512/humaniora.v5i1.2998Keywords:
creative industry, visual identity program, creative productAbstract
The shift of economic trend into creative economy spurs Indonesia as a creative nation supported with cultural diversity, creative human resources and rich of natural resources to actively participate and contribute to the global economy. The power of Indonesian’s creative products is not inferior to other countries. However, the appeal of a product cannot be separated from the role of consistent and good visual identity design. Through this program Indonesian’s creative products will be more dignified, classy and echoed throughout the world.
Plum Analytics
References
Budelmann, K. (2010). Brand Identity Essentials. Singapore: Page One.
Departemen Perdagangan Republik Indonesia. (2009). Presentasi Departemen Perdagangan Republik Indonesia.
Wheeler, A. (2013). Designing Brand Identity. New Jersey: John Wiley & Sons.
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