Meningkatkan Citra UKM Melalui Perancangan Ulang Identitas Visual

Authors

  • Lintang Widyokusumo Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v5i1.2998

Keywords:

creative industry, visual identity program, creative product

Abstract

The shift of economic trend into creative economy spurs Indonesia as a creative nation supported with cultural diversity, creative human resources and rich of natural resources to actively participate and contribute to the global economy. The power of Indonesian’s creative products is not inferior to other countries. However, the appeal of a product cannot be separated from the role of consistent and good visual identity design. Through this program Indonesian’s creative products will be more dignified, classy and echoed throughout the world.

 

Dimensions

Plum Analytics

Author Biography

Lintang Widyokusumo, Bina Nusantara University

Visual Communication Design, School of Design

References

Budelmann, K. (2010). Brand Identity Essentials. Singapore: Page One.

Departemen Perdagangan Republik Indonesia. (2009). Presentasi Departemen Perdagangan Republik Indonesia.

Wheeler, A. (2013). Designing Brand Identity. New Jersey: John Wiley & Sons.

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Published

2014-04-01

Issue

Section

Articles
Abstract 299  .
PDF downloaded 221  .