Mengupas Motif & Kepuasan Pengguna Blackberry di Indonesia

Authors

  • Handy Martinus Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v2i1.2949

Keywords:

BlackBerry, information, private identity, integration, social interaction, entertainment

Abstract

Lately, BlackBerry is familiar in many people, especially due to the publicity of problems between Indonesia’s communication and information ministry and Canada-based BlackBerry developer, Research in Motion (RIM). In doing the research, the writer spread pre-questionnaire to 30 respondents to validity and reliability test. Afterwards, the writer gave the questionnaires to 100 respondents as BlackBerry users in employees’ limitation. The result is that there is satisfaction towards information, private identity, integration, and social interaction, and also towards entertainment after using BlackBerry.

 

Dimensions

Plum Analytics

Author Biography

Handy Martinus, Bina Nusantara University

Jurusan Marketing Communication, Fakultas Komunikasi dan Multimedia

References

Abe, B. (2008). Blackberry: Smart cell phone that has won hearts, The Jakarta Post Online. Diunduh dari http://www.thejakartapost.com/news/2008/12/16/blackberry-smart-cell-phone-has-won-hearts.html .

McQuail, D. (1987). Mass Communication Theory: An Introduction (2nd ed.). London: Sage

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Published

2011-04-30

Issue

Section

Articles
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