Perkembangan Teknologi Komunikasi dalam Menunjang Fungsi Periklanan dan Public Relation


  • Nurul Candrasari Masykuri Universitas Bina Nusantara



advertisement, public relation, communication technology


Society has been flooded by advertised communication atmosphere for every product to be
socialized and introduced to the public. However, there are problems arising from the consumer when
the product being advertised is felt only one-sided communication, because in an advertised product
consumers often encounter some problems in which they cannot consider them to be their choice. That
is why at the present time the world of advertising does not seem to be a choice in marketing a product
to consumers. Article presents the relationship among advertisement, public relation, and
communication technology in five parts, those are age sequences from agriculture to conceptual era
and its relation to advertisement and public relation, developing advertisement network and public
relation using new technology, difference between advertisement and public relation, and
communication technology ethic supporting advertisement and public relation.


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Author Biography

Nurul Candrasari Masykuri, Universitas Bina Nusantara

Jurusan Marketing dan Komunikasi, Fakultas Komunikasi dan Multimedia


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Ries, A., and Ries, L. (2003). The fall of advertising and the rise of PR, Jakarta: PT Gramedia.






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