Ulasan Implementasi sebuah Business Model Di PT. Sakti Persada Raya

Authors

  • Adeline Agoes Bina Nusantara University

DOI:

https://doi.org/10.21512/bbr.v3i2.1353

Keywords:

business model

Abstract

In this economic world of business in Indonesia, Jakarta is one of the cities that supports the industry which now is growing quite fast with the development of many establishments. However, it is unfortunate that some of those establishments could not survive long facing the competition. One of the reasons that might cause
that to happen is because of the lack of preparation in the Business Model. This journal will briefly discuss what are the definition and the importance of a Business Model which will be described in more detail with a real Business Model implemented by PT. SAKTI PERSADA RAYA.

Author Biography

Adeline Agoes, Bina Nusantara University

Jurusan Hotel Management

References

Essentials, H. B. (2005). Entrepreneur's Toolkit: Tools and Techniques to Launch and Grow Your

New Business. Harvard Business Review Press.

McInnis, D. (2011, March 3). Marketing Blog for Small Business. Retrieved February 16, 2012, from

http://www.daniellemacinnis.com/marketing-training/why-is-it-important-to-have-a-businessmodel/

Nesheim, J. (2009, 07 13). Nesheim Online. Retrieved 02 16, 2012, from http://nesheimgroup.typepad.com/my_weblog/2009/07/startup-business-models-what-are-they-whyare-

they-importan-t.html

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Published

2012-11-30