Participatory Culture in Indonesian Communities: A Study of #Gerakbersama Campaign

Mia Angeline, Yuanita Safitri

Abstract


The study aimed to provide an overview on how digital conversation and participatory culture processes take place in Indonesian communities in #GerakBersama campaign. This study used a qualitative approach with case study methods. The results show that digital conversations in the #GerakBersama campaign are mostly triggered by content shared by the initiators. However, most accounts who share the content or hashtags in social media are organizations. In short, the digital conversation of this campaign is still a one-way conversation from the initiators to the public. In #GerakBersama campaign, the process of forming participatory culture begins with the existence of a society that has the same concern and a feeling of disgust about violence against women. The existence of this similarity is also reinforced by the characteristics of new media which allows users to share and create participatory culture.


Keywords


participatory culture, Indonesian communities, digital conversation, #GerakBersama

Full Text:

PDF

References


Arif, M. C. (2012). Etnografi virtual: sebuah tawaran metodologi kajian media berbasis virtual. Jurnal Ilmu Komunikasi, 2(2), 165–179.

Delwiche, A. A., & Henderson, J. J. (2013). The players they are A-Changin’: the rise of older MMO Gamers. Journal of Broadcasting and Electronic Media, 57(2), 205–223. doi: https://doi.org/10.1080/08838151.2013.787077.

Deuze, M. (2006). Ethnic media, community media and participatory culture. Journalism, 7(3), 262–280. doi: https://doi.org/10.1177/1464884906065512.

Gee, J. P., & Hayes, E. R. (2010). Passionate affinity groups: a new form of community that works to make people smarter. In Women and Gaming (pp. 105–123). New York: Palgrave Macmillan.

Giglietto, F., & Selva, D. (2014). Second screen and participation: a content analysis on a full season dataset of Tweets. Journal of Communication, 64(2), 260–277. doi: https://doi.org/10.1111/jcom.12085.

Hidayat, T. (2016). Kampanye 16 hari anti kekerasan terhadap perempuan (25 Nov–10 Des 2016). Retrieved January 8th, 2018 from https://apajake.id/2016/12/peristiwa/kampanye-16-hari-anti-kekerasan-terhadap-perempuan-25-nov-10-des-2016/.

Hine, C. (2015). Ethnography for the Internet: embedded, embodied and everyday. London: Bloomsbury Academic.

Indonesia untuk Kemanusiaan. (2018). Penerima hibah pundi perempuan tahun 2017 termin 2 – Indonesia untuk kemanusiaan. Retrieved January 8th, 2018 from http://indonesiauntukkemanusiaan.org/penerima-hibah-pundi-perempuan-tahun-2017-termin-2/.

Jenkins, H., Purushotma, R., Weigel, M., Clinton, K., & Robison, A. J. (2009). Confronting the challenges of participatory culture: media education for the 21st Century. Cambridge: MIT Press.

Kende, M. (2016). Global Internet report 2016. Retrieved January 8th, 2018 from https://www.internetsociety.org/globalinternetreport/2016/wp-content/uploads/2016/11/ISOC_GIR_2016-v1.pdf.

Lister, M., Dovey, J., Giddings, S., Grant, I., & Kelly, K. (2009). New media: a critical introduction (2nd ed.). New York: Routledge.

Lubis, M. (2017). Tren baru di kalangan pengguna Internet di Indonesia. Retrieved January 8th, 2018 from http://www.nielsen.com/id/en/press-room/2017/TREN-BARU-DI-KALANGAN-PENGGUNA-INTERNET-DI-INDONESIA.html.

Mau, S., Mewes, J., & Zimmermann, A. (2008). Cosmopolitan attitudes through transnational social practices? Global Networks, 8(1), 1–24. doi: https://doi.org/10.1111/j.1471-0374.2008.00183.x.

Mayfield, R. (2005). Social network dynamics and participatory politics. In J. Lebkowsky & M. Ratcliffe (Eds), Extreme Democracy (pp. 116–132). Lulu.com.

Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative data analysis: a methods sourcebook (3rd ed.). Los Angeles: Sage Publications.

Norris, P., & Inglehart, R. F. (2009). Cosmopolitan communications: cultural diversity in a globalized world. New York: Cambridge University Press.

Paine, K. D. (2007). How to measure social media relations: the more things change, the more they remain the same. Retrieved January 8th, 2018 from http://www.instituteforpr.org/wp-content/uploads/How_to_Measure_Blogs.pdf.

Pardede, V. E. (2017). “Ode Tusuk Konde” kisahkan perjuangan penyintas kekerasan pada perempuan. Retrieved January 8th, 2018 from https://hot.detik.com/art/3757921/ode-tusuk-konde-kisahkan-perjuangan-penyintas-kekerasan-pada-perempuan.

Poe, M. T. (2011). A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge.

Putra, L. M. (2017). 2016, Ada 259.150 kasus kekerasan terhadap perempuan. Retrieved January 8th, 2018 from http://nasional.kompas.com/read/2017/03/07/19240821/2016.ada.259.150.kasus.kekerasan.terhadap.perempuan.

Rotman, D., Vieweg, S., Yardi, S., Chi, E., Preece, J., Shneiderman, B., Piroli, P., & Glaisyer, T. (2011, May). From Slacktivism to Activism: participatory culture in the age of social media. In CHI'11 Extended Abstracts on Human Factors in Computing Systems (pp. 819–822).

Sekaran, U., & Bougie, R. (2016). Research methods for business : a skill-building approach (7th ed.). Chichester: Wiley.

Sen, K., & Hill, D. T. (2007). Media, culture and politics in Indonesia. Jakarta: PT Equinox Publishing Indonesia.

Snyder, L. B. (2007). Health communication campaigns and their impact on behavior. Journal of Nutrition Education and Behavior, 39(2), S32–S40.

Swain, J. (2017). Designing research in education: concepts and methodologies. London: Sage Publishing.

Taylor, S. J., Bogdan, R., & DeVault, M. L. (2016). Introduction to qualitative research methods: a guidebook and resource (4th ed.). New Jersey: Wiley.

Wojcieszak, M. (2009). “Carrying online participation offline”- mobilization by radical online groups and politically dissimilar offline ties. Journal of Communication, 59(3), 564–586. doi: https://doi.org/10.1111/j.1460-2466.2009.01436.x.

Yin, R. K. (2009). Studi kasus: desain & metode. Jakarta: PT RajaGrafindo Persada.

Zhou, L., & Wang, T. (2014). Social media: a new vehicle for city marketing in China. Cities, 37, 27–32. doi: https://doi.org/10.1016/j.cities.2013.11.006.




DOI: https://doi.org/10.21512/humaniora.v9i1.4273

Refbacks

  • There are currently no refbacks.


Visitor Statistic: click here!

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.