Pengertian Art Direction dan Peranan Seorang Art Director dalam Periklanan

Aryo Bimo

Abstract


Nowadays advertising is a field that is progressing rapidly and is quite popular majors marked by numerous educational institutions both private and the country that opened specialization advertising. One of the positions in the field of advertising that quite popular is Art Director. The skill of art directing is a bit much has been represented in the department of Visual Communication Design or Graphic design. But it is sometimes still confused between the duties and role of an art director and a graphic designer. This article gives a general overview of what is meant by Art Director as well as roles and duties.

 

 


Keywords


art direction, art director, advertising

Full Text:

PDF

References


Burtenshaw, K., Mahon, N., & Barfoot, C. (2006). The Fundamentals of Creative Advertising, Ava Academia. London: Ava Publishing.

Mahon, N. (2010). Basics Advertising: Art Direction. London: Ava Publishing.




DOI: https://doi.org/10.21512/humaniora.v1i2.2881

Refbacks

  • There are currently no refbacks.


Visitor Statistic: click here!

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.