The Application of Quality Function Deployment in Car Seat Industry

Authors

  • Humiras Hardi Purba Mercu Buana University
  • Sunadi Sunadi Mercu Buana University
  • Suhendra Suhendra Master of Industrial Engineering
  • Else Paulina Mercu Buana University

DOI:

https://doi.org/10.21512/comtech.v11i1.6329

Keywords:

Quality Function Deployment (QFD), car seat, customer satisfaction

Abstract

The research aimed to ensure the right design of new products based on customer needs and to improve competitiveness based on renewal marketing strategies and customer needs in the car seat industry. Customer satisfaction ratings were used to compare with competitors. Then, the Quality Function Deployment (QFD) was implemented for the analysis. The research used total sampling or complete enumeration. So, the sample size was the same as the population size. Based on calculations using the QFD method, it shows that the seat option has the highest percentage of technical requirements in the car seat industry around 27,39%. The second factor is material about 25,94%, and the third factor is the damping characteristic about 19,17%. For continuous quality improvement in the future, a lot of customer needs regarding the seat car need to be developed.

Author Biographies

Humiras Hardi Purba, Mercu Buana University

Master of Industrial Engineering

Sunadi Sunadi, Mercu Buana University

Master of Industrial Engineering

Suhendra Suhendra, Master of Industrial Engineering

Master of Industrial Engineering

Else Paulina, Mercu Buana University

Master of Industrial Engineering

References

Azizah, I. N., Lestari, R. N., & Purba, H. H. (2018). Penerapan Metode Quality Function Deployment dalam Memenuhi Kepuasan Konsumen pada Industri Komponen Otomotif. Jurnal Teknik Industri, 19(2), 127. https://doi.org/10.22219/jtiumm.vol19.no2.127-136

Büyüközkan, G., & Ci̧fçi, G. (2013). An integrated QFD framework with multiple formatted and incomplete preferences: A sustainable supply chain application. Applied Soft Computing Journal, 13(9), 3931–3941. https://doi.org/10.1016/j.asoc.2013.03.01

Chaudha, A., Jain, R., Singh, A. R., & Mishra, P. K. (2011). Integration of kano’s model into quality function deployment (QFD). International Journal of Advanced Manufacturing Technology, 53(5–8), 689–698. https://doi.org/10.1007/s00170-010-2867-0

David L. Goetcsch Stenlay Davis. (2014). Quality Management for Organizational Excellence: Introduction to Total Quality (Seventh). Pearson Education Limited.

Erdil, N. O., & Arani, O. M. (2019). Quality function deployment: More than a design tool. International Journal of Quality and Service Sciences, 11(2), 142–166. https://doi.org/10.1108/IJQSS-02-2018-0008

Fahma, F., Iftadi, I., & Putri, N. A. (2016). Customer requirement analysis of driver’s seat design using Quality Function Deployment (QFD) case study: City car. In Proceedings - Joint International Conference on Electric Vehicular Technology and Industrial, Mechanical, Electrical, and Chemical Engineering, ICEVT 2015 and IMECE 2015 (pp. 173–177). Institute of Electrical and Electronics Engineers Inc. https://doi.org/10.1109/ICEVTIMECE.2015.7496654

Gandara, G. S., Muri, R., & Purba, H. H. (2019). Increase Service Selling of Formaldehyde Products By Implementing Quality Function Deployment ( QFD ), 6(3), 219–231. https://doi.org/10.22105/jarie.2019.192932.1095

Hadi, H. A., Purba, H. H., Indarto, K. S., Simarmata, R. G. P., Putra, G. P., Ghazali, D., & Aisyah, S. (2017). The Implementation of Quality Function Deployment (QFD) in Tire Industry. ComTech: Computer, Mathematics and Engineering Applications, 8(4), 223. https://doi.org/10.21512/comtech.v8i4.3792

Haroglu, D., Powell, N., & M Seyam, A. F. (2016). Prioritizing Sensor Performance Characteristics for Automotive Seat Weight Sensors in Quality Function Deployment (QFD). Advances in Automobile Engineering, 05(02), 10–13. https://doi.org/10.4172/2167-7670.1000153

Hashim, A. M., & Dawal, S. Z. M. (2012). Kano Model and QFD integration approach for Ergonomic Design Improvement. Procedia - Social and Behavioral Sciences, 57, 22–32. https://doi.org/10.1016/j.sbspro.2012.09.1153

Kamp, I. (2012). The influence of car-seat design on its character experience. Applied Ergonomics, 43(2), 329–335. https://doi.org/10.1016/j.apergo.2011.06.008

Kumar, S., & Garnaik, A. (2016). A Case Study in Chair by Applying Quality Function Deployment & Analytic Hierarchy Process, (2006), 1001–1007. https://doi.org/10.15680/IJIRSET.2015.0501051

Kumroni, M., Zahri, A., & Agustian, W. (2018). Analisis Kursi Sopir dan Kernet Truk Ekspedisi Darat Menggunakan Metode Macroergonomic Analysis dan Design (MEAD).

Mandal, S. K., Maity, A., & Prasad, A. (2015). Automotive seat design: Basic aspects. Asian Journal of Current Engineering and Maths, 4(5), 62–68.

Nawayseh, N. (2015). Effect of the seating condition on the transmission of vibration through the seat pan and backrest. International Journal of Industrial Ergonomics, 45, 82–90. https://doi.org/10.1016/j.ergon.2014.12.005

Patil, A., & Patil, U. (2017). Overview of Automotive Seating System. International Journal of Engineering Research and General Science 5(6), 6–14.

Padagannavar, P. (2016). Automotive Product Design and Development of Car Dashboard Using Quality Function Deployment. International Journal of Industrial Engineering Research and Development (IJIERD), 7(1), 10–23.

Raharjo, H. (2013). On normalizing the relationship matrix in quality function deployment. International Journal of Quality and Reliability Management, 30(6), 647–661. https://doi.org/10.1108/02656711311325601

Rupali Shahade, S. R. S. (2018).: Passenger Seat Structure Optimization For AIS -023 By Using Composite Material. In International Journal of Mechanical and Production Engineering (IJMPE) (Vol. 4, pp. 66–69). https://doi.org/10.1063/1.5042936

Shaik, A. M., Rao, V. V. S. K., & Rao, C. S. (2014). Development of modular manufacturing systems—a review. International Journal of Advanced Manufacturing Technology. Springer-Verlag London Ltd. https://doi.org/10.1007/s00170-014-6289

Shukla, M. K., Ranganath, M. S., & Chauhan, B. S. (2017). Integrated Kano model and QFD in designing passenger Car. International Journal, 5(2), 241-242.

Shrivastava, P. (2013). House of Quality: An Effective Approach to Achieve Customer Satisfaction & Business Growth in Industries. International Journal of Science and Research (IJSR) ISSN (Online Index Copernicus Value Impact Factor, 14(9), 2319–7064. Retrieved from www.ijsr.net

Starbek, M., & Grum, J. (2002). Concurrent engineering in small companies. International Journal of Machine Tools and Manufacture, 42(3), 417–426. https://doi.org/10.1016/S0890-6955(01)00111-0

Taifa, I. W., & Desai, D. A. (2015). Quality function deployment integration with Kano model for ergonomic product improvement (classroom furniture) -A review. Journal of Multidisciplinary Engineering Science and Technology (JMEST), 2(9), 2484–2491.

Taifa, I. W., & Desai, D. A. (2017). User requirements customization and attractive quality creation for design improvement attributes. International Journal for Quality Research, 11(1), 131–148. https://doi.org/10.18421/IJQR11.01-08

Yang, C.-L., & Hsu, H.-K. (2019). Optimized New Product Development Strategy. The International Journal of Organizational Innovation, 12(1), 110–121. Retrieved from http://www.ijoi-online.org/

Zhang, F., Yang, M., & Liu, W. (2014). Using integrated quality function deployment and theory of innovation problem solving approach for ergonomic product design. Computers and Industrial Engineering, 76(1), 60–74. https://doi.org/10.1016/j.cie.2014.07.019

Downloads

Published

2020-06-30