The Implementation of Quality Function Deployment (QFD) in Tire Industry

Authors

  • Hari Abdul Hadi Mercu Buana University
  • Humiras Hardi Purba Mercu Buana University
  • Kurnia Sigma Indarto Mercu Buana University
  • Rorio Gomgom Paska Simarmata Mercu Buana University
  • Guntur Pratama Putra Mercu Buana University
  • Dabith Ghazali Mercu Buana University
  • Siti Aisyah Mercu Buana University

DOI:

https://doi.org/10.21512/comtech.v8i4.3792

Keywords:

Quality Function Deployment (QFD), tire industry

Abstract

This research had two main objectives. The first research objective was to make the right design of new product according to customer requirements with the implementation of Quality Function Deployment (QFD) in the tire industry. The second research objective was to enhance competitiveness based on the renewal of marketing strategy and consumer needs, non-explosive prohibition, non-slip tires, no bulgy, and competitive prices. The research was carried out by using costumer satisfaction rating by comparing with the competitor companies. Based on calculation using QFD method, it shows that split liner has the highest percentage of technical requirement in tire industry about 30,57%. The second factor is pattern design about 25,98%. Then, the third factor is compound technology about 22,68%. Therefore, the researchers can recommend several strategies for the quality improvement based on customer needs for the tire industry.

Dimensions

Plum Analytics

Author Biographies

Hari Abdul Hadi, Mercu Buana University

Magister Industrial Engineering Mercu Buana University

Humiras Hardi Purba, Mercu Buana University

Master of Industrial Engineering Program

Kurnia Sigma Indarto, Mercu Buana University

Magister Industrial Engineering Mercu Buana University

Rorio Gomgom Paska Simarmata, Mercu Buana University

Magister Industrial Engineering Mercu Buana University

Guntur Pratama Putra, Mercu Buana University

Magister Industrial Engineering Mercu Buana University

Dabith Ghazali, Mercu Buana University

Magister Industrial Engineering Mercu Buana University

Siti Aisyah, Mercu Buana University

Magister Industrial Engineering Mercu Buana University

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Published

2017-12-31

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