Factors Affecting the Behavioral Intention of using Sedayuone Mobile Application


  • Yanfi Yanfi Bina Nusantara University
  • Yohannes Kurniawan Bina Nusantara University
  • Yulyani Arifin Bina Nusantara University




mobile application, behavioral intention, user behavior, UTAUT2


This research evaluated the factors that influenced the behavioral intention to use a mobile application. The case study used was SedayuOne mobile application. The method used was the questionnaires using Unified Theory of Acceptance and Use of Technology (UTAUT2) model. The questionnaires were sent to the 342 members by using email. The result shows that the user habit is the highest factor that influences the user behavioral intention to consume the SEDAYUONE application.
Therefore, to maintain the user behavior, the company must know the user habit and consider promotional strategies to enhance the attractiveness and maintain customer loyalty.


Plum Analytics

Author Biographies

Yanfi Yanfi, Bina Nusantara University

Computer Science Department

Yohannes Kurniawan, Bina Nusantara University

Information Systems Department

Yulyani Arifin, Bina Nusantara University

Computer Science Department


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