Analisis dan Perancangan Sistem Informasi Eksekutif Pemasaran pada Distributor Alat Tulis Kantor: Studi Kasus pada Benza Prima

Authors

  • Mohammad Subekti Bina Nusantara University
  • Raden Bagus Rhesa Dharma Widjaya Bina Nusantara University
  • Eileen Heriyanni Bina Nusantara University
  • Giovani Dewi Bina Nusantara University

DOI:

https://doi.org/10.21512/comtech.v2i2.2847

Keywords:

executive information system, marketing analysis, analytic reports, Object Oriented Analysis and Design

Abstract

Executive information system (EIS) has been widely used in enterprises and institutions to help the executives make decisions quickly and accurately for the organization's business needs. A research is conducted to create a marketing executive information system that can produce analytic reports and comparison reports for the executive of Benza Prima. For information search the fact finding techniques is utilized by conducting surveys directly to the company to study the company needs and the running procedures. The executive information system design uses Object Oriented Analysis and Design (OOAD) methodology. The research results in an executive information system that produces report in forms of pivot tables and charts to help the Benza Prima executives make decisions. The marketing executive information system design is expected to provide analytic information that can be used by the Benza Prima executive as an analytic tool in planning marketing strategies.

 

Dimensions

Plum Analytics

References

McLeod Jr., R. & George, S. (2004). Management Information Systems, (9th ed.). New Jersey: Prentice Hall Inc.

McLeod Jr., R. & George, S. (2008). Sistem Informasi Manajemen, (edisi ke-10, edisi Bahasa Indonesia). Jakarta: Penerbit Salemba Empat.

Turban, E., Aronson, J. E. (2005). Decision Support System and Intelligence Systems, (7th ed.). New Jersey: Prentice Hall Inc.

Downloads

Published

2011-12-01

Issue

Vol. 2 No. 2 (2011): ComTech

Section

Articles

License

Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.

b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

 USER RIGHTS

 All articles published Open Access will be immediately and permanently free for everyone to read and download.  We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows:

• Creative Commons Attribution-Share alike (CC BY-SA)

Abstract 897  .
PDF downloaded 953  .