Pengembangan Website E-Marketing: Studi Kasus Pada PT. Usaha Gedung Bank Dagang Negara

Authors

  • Honni Honni Bina Nusantara University
  • Fitri Amelia Bina Nusantara University

DOI:

https://doi.org/10.21512/comtech.v2i1.2779

Keywords:

development, website, e-marketing, the Seven Stage Cycle of Internet Marketing

Abstract

Use of the Internet has become a part of business activities, one of which is marketing via the Internet. Marketing is an activity that determines a company’s success. A web-based marketing can eliminate the existing limitations of conventional marketing such as time constraints and distance. Therefore, through this paper is proposed the development of marketing via the internet, or commonly known as e-marketing, so that the company can obtain maximum benefits as expected. The methodology used in the development of e-marketing website is The Seven Stage Cycle of Internet Marketing. The result achieved is a company’s e-marketing website. Conclusions obtained is that by using a web-based marketing, it is expected to help companies overcome the existing deficiencies, and can provide added value in improving promotions to better introduce the company to the market as well as to achieve profit increase.

 

Dimensions

Plum Analytics

References

Chaffey, Dave. (2000). Internet Marketing: Strategy, Implementation and Practice. New Jersey: Prentice Hall.

Kotler, Philip. (2003). Marketing Management (11th ed.). New Jersey: Pearson Education.

Nielsen J. & Loranger H. (2006). Prioritizing Web Usability. Berkeley: New Riders.

Nielsen J. (2003). Introduction to Usability. Diakses dari http://www.useit.com/alertbox/20030825.html

Rafi, Mohammed, Jaworski, B. J., Fisher, R. J., Paddison, G. J. (2003). Internet Marketing: Building Advantage in a Network Economy (2nd ed.). New York: McGraw-Hill Book.

Whitten, Jeffrey L. (2001). System Analysis & Design Method (5th ed.). new York: McGraw-Hill.

Downloads

Published

2011-06-01

Issue

Section

Articles
Abstract 282  .
PDF downloaded 345  .