Pengembangan Sistem Informasi Pemasaran pada Cv. Rumah Vera


  • Sugiarto Hartono Bina Nusantara University



system development, marketing system


Evolving information technology can make business processes, which are carried out traditionally, transformed through the application of information technology that is useful for companies. Effective information systems design, should be used and provide a positive influence for the benefit of the organization. CV. Rumah Vera is a company that is engaged in the business of selling and marketing the property. The company began to realize that the implementation of information systems is very important in the development of its business. Rumah Vera requires a system that utilizes information technology, which can record all business transactions related to the marketing information system. Design methodology used is Agile methodology with object-oriented approach.


Plum Analytics


Connolly, T., Begg, C. (2005). Database System: A Practical Approach to Design, Implementation, and Management. (4th Edition). Harlow, England: Addison Wesley

Dennis, A., Wixom, BH., Roth, RM. (2013). System Analysis and Design. (5th Edition). Singapore.

Forster, F., Brocco, M. (2008) Understanding Creativity-Technique Based Problem Solving Processes. In Lovrek, I., Howlett, R.J., Jain, L.C. International Conference on Knowledge-Based Intelligent Information and Engineering Systems, 5178

Kotler, P. (2004). Manajemen Pemasaran. Edisi Millenium. PT. Prenhallinda, Jakarta

______ . (2006). Marketing Management. (12th Edition). Prentice Hall.

Markus, M. L., Majchrzak, A., Gasser, L. (2006) A Design Theory for Systems that Support Emergent Knowledge Processes. MIS Quarterly, 26, 179-212.

Satzinger, J W., Jackson, R.B., Burd, S.D. (2005). Object-Oriented Analysis and Design with Unified Process. USA: Cengage Learning.

______ . (2012). System Analysis and Design in A Changing World. USA: Cengage Learning.






Abstract 634  .
PDF downloaded 563  .