Analisis E-Bisnis Terhadap Amazon dan Aquarelle


  • Evawaty Tanuar Bina Nusantara University
  • Agustinna Yosanny Bina Nusantara University



e-business, Amazon, Aquarelle, online business


The internet and digital world is one thing that needs to be taken into account by the Company. Business through Internet, known as e-business, is another way to increase the relation between company and customers or prospective customers. Analysis from the view point of customers and the integration of technologies was conducted on 2 examples sites that well known in doing online business but have different history on how it started the e-commerce. They are Amazon and Aquarelle. By comparing the two sites, the characteristics of e-commerce sites could be studied. As a result, there are striking differences between these two sites, where Amazon is more oriented to sales, while Aquarelle more on customer-oriented impact to the design and implementation of their e-business.



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