Implemetasi Data Warehouse pada Bagian Pemasaran Perguruan Tinggi
Keywords:analysis tools, decision making, higher education institutes, marketing, data warehouse, external data, transactional data
Transactional data are widely owned by higher education institutes, but the utilization of the data to support decision making has not functioned maximally. Therefore, higher education institutes need analysis tools to maximize decision making processes. Based on the issue, then data warehouse design was created to: (1) store large-amount data; (2) potentially gain new perspectives of distributed data; (3) provide reports and answers to users’ ad hoc questions; (4) perform data analysis of external conditions and transactional data from the marketing activities of universities, since marketing is one supporting field as well as the cutting edge of higher education institutes. The methods used to design and implement data warehouse are analysis of records related to the marketing activities of higher education institutes and data warehouse design. This study results in a data warehouse design and its implementation to analyze the external data and transactional data from the marketing activities of universities to support decision making.
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