Penerapan Teknik Seo (Search Engine Optimization) pada Website dalam Strategi Pemasaran melalui Internet


  • Rony Baskoro Lukito Bina Nusantara University
  • Cahya Lukito Bina Nusantara University
  • Deddy Arifin Bina Nusantara University



SEO, search engine optimization, internet marketing, google, search engine, page rank.


The purpose of this research is how to optimize a web design that can increase the number of visitors. The number of Internet users in the world continues to grow in line with advances in information technology. Products and services marketing media do not just use the printed and electronic media. Moreover, the cost of using the Internet as a medium of marketing is relatively inexpensive when compared to the use of television as a marketing medium. The penetration of the internet as a marketing medium lasted for 24 hours in different parts of the world. But to make an internet site into a site that is visited by many internet users, the site is not only good from the outside view only. Web sites that serve as a medium for marketing must be built with the correct rules, so that the Web site be optimal marketing media. One of the good rules in building the internet site as a marketing medium is how the content of such web sites indexed well in search engines like google. Search engine optimization in the index will be focused on the search engine Google for 83% of internet users across the world using Google as a search engine. Search engine optimization commonly known as SEO (Search Engine Optimization) is an important rule that the internet site is easier to find a user with the desired keywords.

Plum Analytics


Berners-Lee, T., Cailliau, R., Groff, J.-F., Pollermann, B. (1992). World-Wide Web: The Information Universe. Electronic Networking: 52-58.

Blythe, J. (2005). Essentials of Marketing. England: Pearson Education Limited.

Google. (2010). Search Engine Optimization Starter Guide. Diakses pada November 2013, dari Google Inc.:

Ieong, S., Mishra, N., Sadikov, E., Li, Z. (2012). Domain Bias in Web Search. Proceedings of the Fifth International Conference on Web Search and Web Data Mining. 413-422. Seattle: ACM.

International Telecommunication Report. (2010). Monitoring The WSIS Targets. Geneva: World Telecommunication/ICT Development Report.

Jones, A., Malczyk, A., Beneke, J. (2011). InternetMarketing;A highly practical guide to every aspect of internetmarketing. GetSmarter.

MarkPlus. (2012). Profil Pengguna Internet Indonesia. Jakarta: APJII.

Mirzaei, H., Jaryani, E., Aghaei, M., Salehi, M., Saeidinia, M. (2012). Differences of “Traditional Marketing” in opposition to “Electronic. 2012 International Conference on Economics, Business and Marketing Management. Singapore: IACSIT Press.

Purcell, K., Brenner, J., Rainie, L. (2012). Search Engine Use 2012. A Project of the Pew Research Center. Washington, D.C.: Pew Research Center’s Internet& American Life Project.

Sedo. (2011). Domain Names Opportunities and Applications for Marketing Online. Diakses pada November 2013, dari Sedo:

Vaughan, P. (2008). The Essential Step-By-Step Guide To Internet Marketing. Hubspot.






Abstract 3822  .
PDF downloaded 3454  .