Analisis dan Perancangan Electronik Customer Relationship Management Pada Klinik XYZ
DOI:
https://doi.org/10.21512/comtech.v1i2.2340Keywords:
CRM, e-CRM, customer service, segmentationAbstract
This research is to foster a good connection between company and customers. For customers, e-CRM will accommodate in interation and transaction with the company. This research is done because there are still weaknesses for customer’s service. The research method used is literature, analysis method, and also designing method in identifying system needs then design one supporting system for the company. The research result is a CRM website that gives up-to-date information and suitable for customer needs. Therefore, CRM is hoped to help company giving a better service to customers.Plum Analytics
References
Greenberg, P. (2002). CRM capturing and keeping customer in internet real time. (2nd ed.). California: McGraw-Hill.
Kalakota, R., & Robinson, M. (2001). E-Bussiness 2.0 : Roadmap For Success. Canada: Addison-Wasley Pearson Education.
O’Brien, J. A. (2003). Pengantar Sistem Informasi: Perspektif Bisnis dan Manajerial, (12th ed.). Jakarta: Salemba Empat.
Strauss, J., El-Ansary, A., & Frost, R. (2003). E-marketing. (3rd ed.). Pearson Education.
Tunggal, A. W. (2000). Konsep Dasar Customer Relationship Management. Jakarta: Harvarindo.
Turban, E., King, D., Lee, R., & Viehland, D. (2004). Electronic Commerce: A Managerial Perspective. New Jersey: Prentice Hall.
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