Analisis dan Perancangan E-CRM Pada Perusahaan Advertising

Authors

  • Henny Hendarti Bina Nusantara University
  • Suryanto Suryanto Bina Nusantara University
  • Otto Fikri Septianto Bina Nusantara University

DOI:

https://doi.org/10.21512/comtech.v1i1.2208

Keywords:

analysis, design, e-CRM

Abstract

The purpose of this study was to analyze the needs and customer satisfaction in service advertising and design an attractive site customer satisfaction, user friendly and dynamic. Ways to do research using analytical method, data collection method, and design method. The collection of data and information were done through a field research. The results obtained from this research is the design of e-CRM applications (Electronic Customer Relationship Management) which aims to produce an interactive Internet-based applications for any strategy to enhance relationships with existing customers, increase new customers and increase profits from the sale. In addition, companies can thrive in providing quality service to our customers, which in turn can increase its profit. The conclusion of this research is to create a dynamic website, which is useful for providing better services to consumers, thus increasing profits for customers and companies.
Dimensions

Plum Analytics

Author Biographies

Henny Hendarti, Bina Nusantara University

Jurusan Komputerisasi Akuntansi, Fakultas Ilmu Komputer

Suryanto Suryanto, Bina Nusantara University

Jurusan Komputerisasi Akuntansi, Fakultas Ilmu Komputer

Otto Fikri Septianto, Bina Nusantara University

Jurusan Komputerisasi Akuntansi, Fakultas Ilmu Komputer

References

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Dyche, J. (2002). The CRM handbook: A business guide to customer relationship management, Canada: Addison Wesley.

Greenberg, P. (2004). CRM at the speed of light: Essential customer strategies for the 21st century, 3rd ed., New York: McGraw-Hill.

Kalakota, R., and Robinson, M. (2001). E-Business 2.0: roadmap for success, New Jersey: Addison Wesley.

Mohammed, R. A., et al. (2003). Internet marketing building advantage in a networked economy, 2nd ed., New York: McGraw-Hill.

Nickerson, R. C. (2001). Business and information systems, New Jersey: Prentice Hall.

Pressman, R. S. (2001). Software engineering: A practitioner’s approach, 5th ed., New York: McGraw-Hill.

Sidik, B. (2001). Pemrograman web dengan PHP, Bandung: Informatika.

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Published

2010-06-01

Issue

Section

Articles
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