Socialization and Digital Marketing Assistance for MSME Community in Jabodetabek Affected by Covid-19
DOI:
https://doi.org/10.21512/seeij.v6i1.9268Keywords:
covid-19, digital marketing, MSME, promotionAbstract
This community service aims to provide socialization and assistance in helping the MSME during the Covid-19 pandemic, where sales and income have decreased. Then digital marketing training assistance was held for the MSME community in Jabodetabek through the Zoom Meeting application to make it easier for them to attend the event. The community was very enthusiastic when participating in the activities of the service implementation team, and when asked for input on mentoring training, there were 18 participants who already understood Digital Marketing; 16 participants understood the use of Digital Marketing; 18 participants were interested in creating Material Content; 20 participants understood the Presentation Material; as many as 20 participants received additional knowledge during the discussion; 20 participants wish to take part in Individual Training; and finally, 20 participants benefited from the socialization and mentoring program.
Plum Analytics
References
Chan, & S. U. J. Raharja. (2018). Marketing strategy of a creative industry company in Bandung City.
Review of Integrative Business and Economics Research, 7, 232-240.
D. Hjorth, R. Holt, & C. Steyaert. (2015). Entrepreneurship and process studies. International Small Business Journal, 33(6), 599-611.
De Massis, D. Audretsch, L. Uhlaner, & N. Kammerlander. (2018). Innovation with Limited Resources: Management Lessons from the German Mittelstand. J Prod Innov Manag, 35: 125- 146.
G. Appel, L. Grewal, R. Hadi, & A. T. Stephen. (2020). The future of social media in marketing.
Journal of the Academy of Marketing Science, 48(1), 79-95.
H. H. Chang, & C. D. Meyerhoefer. (2021). COVID-19 and the demand for online food shopping services: Emprirical Evidence from Taiwan. American Journal of Agricultural Economics, 103(2), 448-465.
L. McCarthy, & J. N. Muthuri. (2018). Engaging fringe stakeholders in business and society research: Apllying visual participatory research methods. Business and Society, 57(1), 131-173.
N. Petru, J. Kramolis, & P. Stuchlik. (2020). Marketing tools in the era of digitalization and their usen in practice by family and other business. E & M Ekonomie a Management, Vol. 23, iss. 1, s. 199-214.
Sudarsono, H. (2020). Buku ajar: Manajemen pemasaran. Jember: Pustaka Abadi.
Z. Tayibnapis, L. E. Wuryaningsih, & R. Gora. (2021). Medium, Small and Medium Enterprises and Digital Platforms. South Asian Journal of Social Studies and Economics, 10-19.
Akom, A. Shah, A. Nakai, & T. Cruz. (2016). Youthparticipatory action research (YPAR) 2.0: How technological innovation and digital organizing sparked a food revolution in East Oakland. International Journal of Qualitative Studies in Education. 29(10), 1287-1307.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Cindy Ayu Agustin
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to SEEIJ Community Development Academic (CDA) Bina Nusantara University as publisher of the journal.
Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc., will be allowed only with a written permission from SEEIJ Community Development Academic (CDA) Bina Nusantara University.
SEEIJ Community Development Academic (CDA) Bina Nusantara University, the Editors and the reviewer make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the SEEIJ are sole and exclusive responsibility of their respective authors and advertisers.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
