The Role of Personality as A Trigger For the Satisfaction of Valuable Bag

Authors

  • Retno Dewanti Bina Nusantara University
  • Siti Nabila Bina Nusantara University
  • Diana Simanjuntak STIEPAR Yapari Bandung
  • Siti Rohaida Mohamed Zainal University Sains Malaysia

DOI:

https://doi.org/10.21512/seeij.v4i2.7359

Keywords:

perceived value, personality, hedonic value, utilitarian value, customer satisfaction, behavioral intention

Abstract

Community empowerment activities through research results. This article is to investigated the influence of Hedonic Value and Utilitarian Value against Customer Satisfaction with moderating Personality has impacted to Behavioral Intentions on valuable bag. This research using Structural Equation Modeling (SEM) with Smart PLS 3.0 software. Data collected directly from respondents who meet the specified characteristics of population by distributing questionnaires. This study uses a sample of respondents who ever buy or use specific brand of bag.  The samples used in this study were 100 respondents. The research findings indicate that hedonic and utilitarian values had a direct effect on customer satisfaction and have direct effect on behavioural intentions. In addition, customer satisfaction directly influenced behavioural intentions. The role of personality as the moderate variable in this study were able to amplify between customer satisfaction and perceived value.

Dimensions

Plum Analytics

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Published

2021-05-19

How to Cite

Dewanti, R., Nabila, S., Simanjuntak, D., & Mohamed Zainal, S. R. . (2021). The Role of Personality as A Trigger For the Satisfaction of Valuable Bag . Social Economics and Ecology International Journal (SEEIJ), 4(2), 61-72. https://doi.org/10.21512/seeij.v4i2.7359

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