Analysis of Consumer Market Preferences of Electronic Products In 8 Sub-Districts of South Bogor to Predict Demand In PT. Ruma

Authors

  • Vicianti Nindyantika

DOI:

https://doi.org/10.21512/seeij.v5i2.10029

Keywords:

consumer preference, psychographic segment, electronic goods, consumer demand

Abstract

Understanding the factors that influence preference is an opportunity for companies to understand market segments. With market segmentation, marketers can identify potential group and predict customer demand. Understanding the market segment can also make marketers develop strategies of differentiation and positioning formation on the right target market. This study aims to determine the market preference for electronic products based on psychographic segments to predict demand of member PT. RUMA. Methods of data collection using questionnaires distributed to 100 customers by using conjoint and cluster analysis.

Dimensions

Plum Analytics

References

Nicholson, W. (2002). Microeconomic Theory: Basic Principles and Extensions (8th Edition). South Western: Thomson

Kotler, P., & Gary, A. (2008). PRINSIP-PRINSIP PEMASARAN, EDISI KE-12. Erlangga.

Santoso, S. (2010). Statistik Multivariat Konsep dan Aplikasi dengan SPSS. Jakarta: PT Elex Media Komputindo.

Sarwono, J. (2013). Statistik Multivariat Aplikasi untuk Riset Skripsi. Yogyakarta: Andi.

Sugiyono. (2011). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.

Umar, H. (2005). Riset Pemasaran dan Perilaku Konsumen. Jakarta: PT Gramedia Pustaka Utama.

Downloads

Published

2023-05-30

How to Cite

Nindyantika, V. . (2023). Analysis of Consumer Market Preferences of Electronic Products In 8 Sub-Districts of South Bogor to Predict Demand In PT. Ruma. Social Economics and Ecology International Journal (SEEIJ), 5(2). https://doi.org/10.21512/seeij.v5i2.10029

Issue

Section

Articles
Abstract 34  .
PDF downloaded 36  .