Haryanto, Jony Oktavian, Fakultas Ekonomika dan Bisnis, Universitas Kristen Satya Wacana, Indonesia

• Journal of Business Strategy and Execution Vol. 2 No. 2 (2010): Published on June 2010 - Articles
  PENGARUH CELEBRITY ENDORSER, BRAND ASSOCIATION, BRAND PERSONALITY DAN PRODUCT CHARACTERISTICS DALAM MENCIPTAKAN INTENSI PEMBELIAN (Studi pada Iklan Kuku Bima Ener-G Rosa Versi Chris John)
  Abstract  PDF