Vol. 4 No. 2 (2012): Publish on June 2012

Articles

• ANALYZING THE EFFECT OF HEALTH AND APPEARANCE CONSCIOUSNESS ON INTENTION TO CALCULATE CALORIE INFORMATION IF DISPLAYED AT FAST FOOD RESTAURANT MENU

  Henny Kumalasari, Netta J. Sjafei

  115 - 142

  • PDF

  Abstract 280  . Downloaded 420

• SUPPLIER PERFORMANCE CRITICAL SUCCESS FACTOR IN OIL AND GAS INDUSTRY IN KALIMANTAN, INDONESIA

  Firdaus Alamsjah, Jayanti Cinde Laras Dewi

  143 - 163

  • PDF

  Abstract 220  . Downloaded 331

• RELATIONSHIP BETWEEN CONSUMER INVOLVEMENT AND BRAND PERCEIVED QUALITY ON FEMALE COSMETIC CONSUMERS AND PURCHASE INTENTION OF THE FOREIGN BRAND COSMETICS (STUDY IN FEMALE COSMETIC CONSUMERS IN JAKARTA)

  Tribowo Prakoso, Rini Setiowati

  164 - 170

  • PDF

  Abstract 353  . Downloaded 1804

• ANALISIS PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA HANDPHONE NEXIAN

  Pantri Heriyati, Septi Septi

  171 - 205

  • PDF

  Abstract 4253  . Downloaded 16226

• LEARNING ORGANISATION: UTOPIA OR PRACTICAL?

  Tatum Syarifah Adiningrum

  206 - 215

  • PDF

  Abstract 222  . Downloaded 234