1.
Nugroho WA, Wihandoyo LS. CONSUMER’S PERCEIVED VALUE AND BUYING BEHAVIOR OF STORE BRANDS: AN EMPIRICAL INVESTIGATION. J. Buss. Stra. & Exec. [Internet]. 2009 Jun. 30 [cited 2025 Apr. 30];1(2):216-38. Available from: https://journal.binus.ac.id/index.php/JBSE/article/view/182