1.
Hendrasaputra D, Lunarjanto A. THE EFFECTS OF BRAND ENDORSEMENT, POPULARITY, AND EVENT SPONSORSHIP ON CONSUMER PRE-PURCHASE ATTITUDES IN JAKARTA. J. Buss. Stra. & Exec. [Internet]. 2009Jun.30 [cited 2024Nov.23];1(2):194 - 215. Available from: https://journal.binus.ac.id/index.php/JBSE/article/view/181