Nugroho, Wahyu Adhi, and Luki Safitri Wihandoyo. 2009. “CONSUMER’S PERCEIVED VALUE AND BUYING BEHAVIOR OF STORE BRANDS: AN EMPIRICAL INVESTIGATION”. Journal of Business Strategy and Execution 1 (2):216 -38. https://journal.binus.ac.id/index.php/JBSE/article/view/182.