WOWOR, S.; LUNARJANTO, A. PENGARUH BRAND EQUITY DAN PRICING TERHADAP PURCHASE INTENTION MASKAPAI LOW COST CARRIER DI JAKARTA. Journal of Business Strategy and Execution, [S. l.], v. 7, n. 1, p. 45 - 81, 2014. Disponível em: https://journal.binus.ac.id/index.php/JBSE/article/view/809. Acesso em: 3 may. 2024.