NUGROHO, Wahyu Adhi; WIHANDOYO, Luki Safitri. CONSUMER’S PERCEIVED VALUE AND BUYING BEHAVIOR OF STORE BRANDS: AN EMPIRICAL INVESTIGATION. Journal of Business Strategy and Execution, [S. l.], v. 1, n. 2, p. 216–238, 2009. Disponível em: https://journal.binus.ac.id/index.php/JBSE/article/view/182. Acesso em: 30 apr. 2025.