NUGROHO, W. A.; WIHANDOYO, L. S. CONSUMER’S PERCEIVED VALUE AND BUYING BEHAVIOR OF STORE BRANDS: AN EMPIRICAL INVESTIGATION. Journal of Business Strategy and Execution, [S. l.], v. 1, n. 2, p. 216 - 238, 2009. Disponível em: https://journal.binus.ac.id/index.php/JBSE/article/view/182. Acesso em: 4 may. 2024.