HENDRASAPUTRA, Daniel; LUNARJANTO, Andy. THE EFFECTS OF BRAND ENDORSEMENT, POPULARITY, AND EVENT SPONSORSHIP ON CONSUMER PRE-PURCHASE ATTITUDES IN JAKARTA. Journal of Business Strategy and Execution, [S. l.], v. 1, n. 2, p. 194–215, 2009. Disponível em: https://journal.binus.ac.id/index.php/JBSE/article/view/181. Acesso em: 30 apr. 2025.