PERANCANGAN BISNIS MODEL PROBEET BAR FOR DIET AND MUSCLE GROWTH

Authors

  • Apriliyani Apriliyani Bank UOB Buana
  • Ferrianto Surya PT. IDS Medical System Indonesia
  • Rendy Ikhlas PT. Phillip Securitas Indonesia
  • Gabriel Chanfarry Hadylaw Founder & Managing Director of Business Management Consulting

Keywords:

business models, healthy bar, diet, muscle growth, lifestyle.

Abstract

Business model is a form of a business plan or more commonly entitled a business plan. A good business models produces positive influences on the course of business thus this will impact the profit. This thesis aims to create an innovative business model on snacks made from tubers. The result from analysis such as journals and questionnaires showed that there this type of snack has business opportunity that can be developed. Business development  of Healthy bar is very interesting because of the increasing number of people who put more attention on healthy snacks and communities lifestyle which increasingly refers not only health but also the appearance, such as women on diet and men practice fitness to shape body and muscles grows, and it was solely to get the ideal body. Besides innovation in the food business are currently being developed rapidly and become one alternative to compete in the snack food business.

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Published

2014-11-30

How to Cite

Apriliyani, A., Surya, F., Ikhlas, R., & Hadylaw, G. C. (2014). PERANCANGAN BISNIS MODEL PROBEET BAR FOR DIET AND MUSCLE GROWTH. Journal of Business Strategy and Execution, 7(1), 97 -. Retrieved from https://journal.binus.ac.id/index.php/JBSE/article/view/811
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