Entrepreneurial Customers’ Decision for Purchasing Laundry Plastics Based on Product Quality, Price, Promotion and Distribution (Case Study: Jakarta, Tangerang and Bandung)
DOI:
https://doi.org/10.21512/becossjournal.v5i1.9189Keywords:
Price, Product Quality, Distribution, Promotion, Purchase DecisionAbstract
This research is to determine the effect of Price, Product Quality, Distribution, and Promotion to Purchase Decision of Growth Packaging’s laundry plastic in Jakarta, Tangerang, and Bandung. We use quantitative methods and multiple regression analysis to get research finding. This research was conducted by distributing questionnaires to 55 respondents who are owners of laundry businesses in Jakarta, Tangerang, and Bandung. The findings of this study indicate that: Price and Distribution have a significant effect while Product Quality and Promotion have an unsignificant effect toward purchase of Growth Packaging’s laundry plastic in Jakarta, Tangerang, and Bandung.
Plum Analytics
References
Abbasi, M., & Aghaei, D. M. (2016). The Effect of Packaging Factors on Customer Purchase Intention with Cognitive - Perceptual Approach (Case Study: Manufacturing - Commerce Firms at Industrial City of Abbas Abad of Tehran). International Journal of Humanities and Cultural Studies, 862–874. http://www.ijhcs.com/index.php/ijhcs/article/view/1107
Amilia, S., & Nst, M. O. A. (2011). Pengaruh Citra Merek, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Handphone Merek Xiaomi di Kota Langsa. Jurnal Manajemen Dan Keuangan Unsam, 6(1), 660–669. https://ejurnalunsam.id/index.php/jmk/article/view/213
Baihaqi, A. (2019). news.detik.com. https://news.detik.com/berita/d-4533944/klhk-gelar-diskusi-bareng-para-dubes-asean-bahas-persoalan-sampah%0D
BPS. (2020). bps.go.id. Badan Pusat Statistik. https://www.bps.go.id/site/resultTab
Fernando, M. F., & Aksari, N. M. A. (2017). Pengaruh Kualitas Produk, Harga, Promosi, Dan Distribusi Terhadap Keputusan Pembelian Produk Sanitary Ware Toto di Kota Denpasar. E-Jurnal Manajemen Universitas Udayana, 7(1), 441. https://doi.org/10.24843/ejmunud.2018.v7.i01.p17
Hana, L. (2020). Jurnal Studi Kultural Polemik Plastik dan Green Marketing Tas Belanja di Denpasar, Bali. V (2), 14–18. https://books.google.co.id/books?id=ZorKDwAAQBAJ&printsec=frontcover&hl=id&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
Kementerian Luar Negeri Republik Indonesia. (2019). kemlu.go.id. https://kemlu.go.id/portal/id/read/435/berita/tanggulangi-ancaman-sampah-plastik-indonesia-eratkan-kerja-sama-asean-korea-selatan%0D
Khuong, M. N., & Tran, N. T. H. (2018). The Impacts of Product Packaging Elements on Brand Image and Purchase Intention — An Empirical Study of Phuc Long’s Packaged Tea Products. International Journal of Trade, Economics and Finance, 9(1), 8–13. https://doi.org/10.18178/ijtef.2018.9.1.580
Lontoh, M. N. (2016). Analisis Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Mobil Toyota Pada Pt. Hasjrat Abadi Manado Cabang Tendean. Jurnal Berkala Ilmiah Efisiensi, 16(01), 515–525. https://ejournal.unsrat.ac.id/index.php/jbie/article/view/10916
Maftuchah, V. (2020). Analisis Pengaruh Harga Dan Promosi Terhadap Minat Beli LPG Bright Gas Pada PT Jaya Gas Indonesia. Jurnal Akrab Juara, 5(1), 203–209. http://akrabjuara.com/index.php/akrabjuara/article/view/955
Mangkulo, H. A. (2010). Membuat Toko Online dengan facebook (ke-1). Elex Media Komputindo. https://books.google.co.id/books?id=CyWWbmM48MoC&printsec=frontcover&dq=Membuat+Toko+Online+dengan+facebook+hengky+alexander&hl=en&sa=X&ved=2ahUKEwiAyLmMwcrqAhWLILcAHcUnDEkQ6AEwAHoECAMQAg#v=onepage&q=Membuat Toko Online dengan facebook hengky alexander&f=
Mokoagouw, M. L. (2016). Pengaruh Gaya Hidup, Harga, Kualitas Produk Terhadap Keputusan Pembelian Handphone Samsung di Samsung Mobile It Center Manado. Jurnal Berkala Ilmiah Efisiensi, Vol.16(No.01), 493–502. https://ejournal.unsrat.ac.id/index.php/jbie/article/view/10913
Pasaribu, R. F. A., Sianipar, I. L., Siagian, Y. F., & Sartika, V. (2019). Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Produk Soyjoy Pt. Amerta Indah Otsuka Kota Medan. Jurnal Manajemen, 5(1), 45–52. http://ejournal.lmiimedan.net/index.php/jm/article/view/52
Prasetya, I. S., & Widyawati, N. (2016). Pengaruh Produk, Harga, Saluran Distribusi, dan Periklanan terhadap Keputusan Pembelian Kukubima Ener-G. Jurnal Ilmu Dan Riset Manajemen, 5(7), 1–15. http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/download/843/856
Prayogo, R. R., Pramana, D., & Azizah, N. (2019). Kualitas Produk, Harga, Promosi, Ditribusi, Keputusan Pembelian: Studi Pada Produk Indomie. 10(2), 175–184. http://ejournal.upnjatim.ac.id/index.php/jbi/article/download/1784/1379
Putera, K. W. (2017). Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pantof Shoes. Jurnal Manajemen Dan Start-Up Bisnis, 2, 534–542. https://journal.uc.ac.id/index.php/performa/article/view/586
Rahayu, N. (2018). entrepreneur.wartaekonomi.co.id. http://entrepreneur.wartaekonomi.co.id/mobile/read175679/begini-kondisi-bisnis-laundry-di-indonesia.html
Rizqillah, M., & Kurniawan, P. H. (2019). Pengaruh Promosi, Kualitas dan Citra Merek Terhadap Keputusan Pembelian Produk Perlengkapan Bayi Snobby di Kota Batam. Jurnal Ilimiah Core It, x, 95–106. c:/Users/acer/Pictures/Jurnal/5 jurnal/154-328-1-SM.pdf
Sugiyono. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D (Sutopo (ed.); ke-1).
Sujarweni, V. W. (2018). Metodologi Penelitian Lengkap, Praktis, dan Mudah Dipahami (ke-1). PUSTAKABARUPRESS.
Sumolang, S. K., & Mandey, L. S. (2018). Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Mahasiswa Menggunakan Kartu Simpati Telkomsel the Factors Which Influence Unsrat’ S Faculty of Economics Students’ To Make Purchasing Decision on Simpati Telkomsel Calling Card. 6(1), 261–270. https://ejournal.unsrat.ac.id/index.php/emba/article/view/19048
Taslim, F., Jesy, Sibarani, H. J., & Siregar, M. (2019). Pengaruh Promosi Dan Saluran Distribusi Terhadap Keputusan Pembelian Minyak Rambut Pomade Merek Gatsby pada PT Asia Paramita Indah Medan. Edutech Consultant Bandung, 3(3), 66–75. https://doi.org/10.1017/CBO9781107415324.004
Tjia, H. S., Suharno, S., & Kadafi, M. A. (2018). Pengaruh harga kualitas produk dan distribusi terhadap keputusan pembelian. Kinerja, 14(2), 92. https://doi.org/10.29264/jkin.v14i2.2484
Wahyuni, S & Ginting, M. (2017). The Impact of Product Quality, Price, and Distribution on Purchasing Decision on the Astra Motor Products in Jakarta. Journal of Business Management and Accounting, 1(1), 18–26.
Wang, E. S. T. (2017). Different Effects of Utilitarian and Hedonic Benefits of Retail Food Packaging on Perceived Product Quality and Purchase Intention. Journal of Food Products Marketing, 23(3), 239–250. https://doi.org/10.1080/10454446.2014.885867
Wulandari, A., Purwati, A. A., & Alfani, M. H. (2019). Pengaruh Brand Awareness, Harga, Dan Iklan Terhadap Keputusan Pembelian Teh Pucuk Harum Pada Mahasiswa/I Pelita Indonesia Pekanbaru. Jurnal Ilmiah Manajemen, 7(2), 238–249. http://www.ejournal.pelitaindonesia.ac.id/ojs32/index.php/PROCURATIO/article/view/444
Zamroni, A. (2017). Pengaruh Citra Merek, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Produk Pepsodent Pada Konsumen Indomaret Plus di Jalan M. Yamin Samarinda. Ilmu Dan Riset Manajemen, 6(3), 1–16. http://ejournal.adbisnis.fisip-unmul.ac.id/site/wp-content/uploads/2016/11/Afif Zamroni (11-15-16-10-31-46).pdf
Zein, S., Yasyifa, L., Ghozi, R., Harahap, E., Badruzzaman, F., & Darmawan, D. (2019). Pengolahan dan Analisis Data Kuantitatif Menggunakan Aplikasi SPSS. Jurnal Teknologi Pendidikan Dan Pembelajaran, 4(1), 1–7. https://journal.institutpendidikan.ac.id/index.php/tekp/article/view/529
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Business Economic, Communication, and Social Sciences (BECOSS) Journal
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)
1.png)
