Entrepreneurial Customers’ Decision for Purchasing Laundry Plastics Based on Product Quality, Price, Promotion and Distribution (Case Study: Jakarta, Tangerang and Bandung)

Authors

  • Respati Wulandari Bina Nusantara University

DOI:

https://doi.org/10.21512/becossjournal.v5i1.9189

Keywords:

Price, Product Quality, Distribution, Promotion, Purchase Decision

Abstract

This research is to determine the effect of Price, Product Quality, Distribution, and Promotion to Purchase Decision of Growth Packaging’s laundry plastic in Jakarta, Tangerang, and Bandung. We use quantitative methods and multiple regression analysis to get research finding. This research was conducted by distributing questionnaires to 55 respondents who are owners of laundry businesses in Jakarta, Tangerang, and Bandung. The findings of this study indicate that: Price and Distribution have a significant effect while Product Quality and Promotion have an unsignificant effect toward purchase of Growth Packaging’s laundry plastic in Jakarta, Tangerang, and Bandung.

Dimensions

Plum Analytics

Author Biography

Respati Wulandari, Bina Nusantara University

Business Creation Program, Management Department, BINUS Business School Undergraduate Program

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Published

2023-01-31

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