STRATEGI DAN PERFORMA PROGRAM KOMPAS TV DALAM MENGHADAPI PERSAINGAN TV BERITA PADA PILPRES 2019
DOI:
https://doi.org/10.21512/becossjournal.v1i1.5977Keywords:
Program strategy, news channel, rating and share, Kompas TV, Pilpres 2019Abstract
This research examined the program strategy and program performance of Kompas TV as a newcomer to the news TV channel in Indonesia during the 2019 presidential election (pilpres 2019). Kompas TV faces heavy competition against other news channels that have more diverse and varied programs. The research analyzed the available data supported by a number of theories and expected to be a guideline to the content selection for Kompas TV. The research focused on the program strategy of Kompas TV as a market challenger to Metro TV as a pioneer of news television in Indonesia, as well as the program performance of Kompas TV. This research used program strategy theories by Peter Pringle. Descriptive qualitative methods are applied in this research by (1) using a list of questions; (2) interviewing research and data mining managers and news executive producer of Kompas TV; (3) using secondary research such as books, journals, printed articles, and online sources. The researcher makes an answer by analyzing the collected data. The program strategy of the Kompas TV was interesting to be analyzed considering the positive results where the rating and share of Kompas TV were better than Metro TV during the 2019 presidential election.
Plum Analytics
References
Blumenthal, H. J., & Goodenough, O. R. (2006). This business of television. BillBoard Books.
Bungin, B. (2011). Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik, Dan Ilmu Sosial Lainnya. In Jakarta: Kencana. https://doi.org/10.1002/jcc.21776
Casella, P. A. (2013). BREAKING NEWS OR BROKEN NEWS? Journalism Practice, 7(3), 362–376. https://doi.org/10.1080/17512786.2012.735496
Lathifah, A. (2016). Media Televisi sebagai Sumber Berita (Studi terhadap Program Breaking News Metro TV). Retrieved from http://repositori.uin-alauddin.ac.id/1540/
Lewis, J., & Cushion, S. (2009). The thirst to be frst: An analysis of breaking news stories and their impact on the quality of 24-hour news coverage in the UK. Journalism Practice, 3(3), 304–318. https://doi.org/10.1080/17512780902798737
Pringle, P. (2014). Electronic Media Management, Revised. In Electronic Media Management, Revised. https://doi.org/10.4324/9780080470832
Rahayu, S., & Sugihartono, R. A. (2018). STRATEGI PROGRAM HARD NEWS KOMPAS TV. Capture : Jurnal Seni Media Rekam, 9(2), 56. https://doi.org/10.33153/capture.v9i2.210582 JURNAL BECOSS (Business Economic, Communicaton, and Social Sciences), Vol.1, No.1 September 2019: 73-82
Rofl, L. E. F., Md Syed, M. A., & Hamzah, A. (2016). Bridging identities through religious television contents: Javanese female descendants, Islamic viewing and Malay identity projection. Asian Journal of Communication, 26(1), 42–57. https://doi.org/10.1080/01292986.2015.1050041
Sodikin, A. (n.d.). KompasTV, Harian Kompas, dan Kompas.com Luncurkan “Rumah Pemilu” dalam ROSI Spesial. Retrieved July 18, 2019, from https://nasional.kompas.com/read/2018/08/01/22283801/kompastvharian-kompas-dan-kompascom-luncurkan-rumah-pemilu-dalam-rosi
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)
1.png)
