COMMUTERS’ PREFERENCES AND THEIR WILLINGNESS TO PAY FOR MODERN PUBLIC UTILITY VEHICLE (MPUV)
DOI:
https://doi.org/10.21512/becossjournal.v7i1.12282Keywords:
willingness to pay, modern public utility vehicle, commuters' preferences, comfort and convenienceAbstract
The study aims to determine the commuter’s preferences and predicts the commuters' Willingness to Pay (WTP) for Modern Public Utility Vehicle (MPUV). The satisfaction and importance of the commuters’ preferences are essential in determining the attitude of commuters, particularly in what the commuters value in terms of comfort and convenience. Personal factors such as gender, classification, satisfaction, and importance level were considered and economic factors such as the monthly household income and transportation expenses of the respondents are included as determinants of their willingness to pay for additional MPUV. The study utilizes descriptive and a quantitative approach or Binary Logistic Regression (BLR) Model. While a tool validated structured questionnaire based on the Contingent Valuation Method (CVM) were used. There were 324 respondents from the two proximate private and public schools in senior high level. The result shows that the overall satisfaction level of commuters with traditional PUVs was just right and are mostly dissatisfied with the factors on environment-friendly and safe or security features of traditional PUVs. Using BLR, the willingness to pay for additional PUV was determined the personal and economic predicting a positive chance that the commuters are willing to pay for Modern PUV, however, these indicators are not significant. Conversely, two indicators yield a significant relationship with the willingness to pay. First is the amount willing to pay and second is the overall level of importance by the commuters. The results assist to improve the transportation infrastructure, services and recommend a market-driven policy matrix.
Plum Analytics
References
Bakri, M. D., Syarif, I. A., Prihartanto, E., & Hernadi, A. (2021). Study Of Economic Class Passenger Rates For People Transportation Travel In North Kalimantan Province. Astonjadro, 10(2), 308. https://doi.org/10.32832/astonjadro.v10i2.5236
Caplis, R. M. P., & Lopez, D. S. (2020). Contingent valuation of automated guideway transit in Baguio, Philippines. Case Studies on Transport Policy, 8(3), 1096–1108. https://doi.org/10.1016/j.cstp.2020.07.011
Estipular, J. L. (2020). Looking Into the Implementation Of Public Utility Vehicle Modernization Program. PB2020-02: Looking into the Implementation of Public Utility Vehicle Modernization Program. https://cpbrd.congress.gov.ph/2012-06-30-13-06-51/2012-06-30-13-36-45/1123-pb2020-02-looking-into-the-implementation-of-public-utility-vehicle-modernization-program
Gue, I. H. V., Soliman, J., De Guzman, M., Cabredo, R., Fillone, A. M., Lopez, N. S., & Biona, J. B. M. (2021). Decision tree analysis of commuter mode choice in Baguio City, Philippines. IOP Conference Series: Materials Science and Engineering, 1109(1), 012059. https://doi.org/10.1088/1757-899x/1109/1/012059
Gumasing, M. J. J., Villapando, A. C., & Abalajon, A. P. P. (2020). An Ergonomic Design of Passenger Cabin for Public Utility Jeepney. Management Science and Industrial Engineering, 273–278. https://doi.org/10.1145/3396743.3396796
Guno, C. S., Collera, A. A., & Agaton, C. B. (2021). Barriers and Drivers of Transition to Sustainable Public Transport in the Philippines. World Electric Vehicle Journal, 12(1), 46. https://doi.org/10.3390/wevj12010046
IGI Global. (2019). What is Personal Factors | IGI Global. (n.d.). https://www.igi global.com/dictionary/personal-factors/22469
Llanes, J. (2020, December 11). Modern PUV rolls out in Baguio. SUNSTAR. https://www.sunstar.com.ph/article/1879639/baguio/local-news/modern-puv-rolls-out-in-baguio
Loo, B. P., & Tsoi, K. H. (2024). Stressors for bus commuters and ways of improving bus journeys. Transportation Research. Part a, Policy and Practice, 187, 104164. https://doi.org/10.1016/j.tra.2024.104164
OECD. (2018, June 25). Contingent valuation method. OECD iLibrary. https://www.oecd-ilibrary.org/environment/cost-benefit-analysis-and-the-environment/contingent-valuation-method_9789264085169-7-en
Philippine Statistics Authority. (2023). Age and Sex Distribution of the Population in the Cordillera Administrative Region (2020 Census of Population and Housing). https://rssocar.psa.gov.ph/content/age-and-sex-distribution-population-cordillera-administrative-region-2020-census-population
Ramos, R. V., & Blanco, A. C. (2019). Geostatistics For Air Quality Mapping: Case Of Baguio City, Philippines. The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences/International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, XLII-4/W19, 353–359. https://doi.org/10.5194/isprs-archives-xlii-4-w19-353-2019
Ren, T., & Huang, H. (2020). A competitive system with transit and highway: Revisiting the political feasibility of road pricing. Transport Policy, 88, 42–56. https://doi.org/10.1016/j.tranpol.2020.01.011
Shi, K., Yang, Y., De Vos, J., Zhang, X., & Witlox, F. (2022). Income and commute satisfaction: On the mediating roles of transport poverty and health conditions. Travel Behaviour and Society/Travel Behaviour & Society, 29, 297–307. https://doi.org/10.1016/j.tbs.2022.07.004
Sunio, V., Argamosa, P., Caswang, J., & Vinoya, C. (2020). The State in the governance of sustainable mobility transitions in the informal transport sector. Research in Transportation Business & Management, 38, 100522. https://doi.org/10.1016/j.rtbm.2020.100522
Tepmanee, S., & Siridhara, S. (2020, October 22). The Public Transportation Fare Structure Improvement at Koh Chang in Trat Province, Thailand. IEEE Conference Publication | IEEE Xplore. https://ieeexplore.ieee.org/document/9255066
Top Gear Philippines. (2022). Everything you need to know about the proposed Magna Carta for commuters. https://www.topgear.com.ph/features/feature-articles/magna-carta-for-commuters-bill-explainer-a2619-20220804-lfrm
Umme, A., Aya, K., & Hisashi, K. (2023). Exploring the commuters’ Willingness-to-Pay and its influencing factors for an improved public bus service in Dhaka City. Journal of Transportation Technologies, 13(02), 139–157. https://doi.org/10.4236/jtts.2023.132007
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Business Economic, Communication, and Social Sciences Journal (BECOSS)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)
1.png)
