Overview Kepuasan Pelanggan: Studi Kasus Pelayanan Rijstaffel di Restoran Oasis
DOI:
https://doi.org/10.21512/bbr.v6i2.981Keywords:
rijstaffel, consumer satisfaction, service qualityAbstract
Rijstaffel service is not common found in fine dining restaurant in Indonesia. Oasis Restaurant in Jalan Raden Saleh, Jakarta, is a restaurant that is consistent in serving rijstaffel menu. The objective of this research is to analyze the level of consumer satisfaction and service quality in rijstaffel service at Oasis Restaurant. Research used qualitative method with library research by analyzing the questionnaire distributed by Oasis on Mei 2013 with 21 respondents. The result is the indicators which got excellence point were service, ambience, value for money, food; and the indicator which got good point was home band and vocal group.
Plum Analytics
References
(2010). Retrieved November 30, 2014, from http://www.stregisbali.com/en/dulang-restaurant.
Anak Depok Indonesische Restaurant. (n.d.). Diakses 30 November 2014 dari
http://www.anakdepok.nl/menukaart.html.
Griselda, G., & Panjaitan, T. M. (2007). Analisis pengaruh kualitas layanan terhadap kepuasan konsumen Restoran Pulau Dua. Jurnal Manajemen: Derema, 2(1), 39–62.
Irawan, H. (2002). 10 Prinsip Kepuasan Pelanggan. Jakarta: Elex Media Komputindo.
Kotler, P. (1997). Manajemen Pemasaran: Perencanaan, Implementasi dan Kontrol (Jilid 1 dan 2). Jakarta: Prenhallindo.
Markovic, S., Raspor, S., & Šegaric, K. (2010). Does Restaurant performance meet customers'
expectations? An assessment of restaurant service quality using a modified DINESERV approach. Tourism and Hospitality Management , 181–195.
Spandershoeve. (n.d.). Diakses 30 November 2014 dari www.spandershoeve.nl.
St.Regis. (2011-2015). Diakses 30 November 2014 dari www.stregisbali.com/en/dulang-restaurant.
Supranto, J. (2001). Pengukuran Tingkat Kepuasan Pelanggan untuk Menaikkan Pangsa Pasar. Jakarta: Rineka Cipta.
Sari, L. E. (2011). Analisis Pengaruh Kualitas Pelayanan Jasa Restoran terhadap Loyalitas Pelanggan
Sakana Japanese Restaurant di Delonix Hotel Kerawang. Skripsi (tidak diterbitkan). Fakultas
Ekonomi Singaperbangsa, Karawang.
Umar, H. (2000). Riset Pemasaran dan Perilaku Konsumen. Jakarta: Gramedia Pustaka Utama.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)
