Strategi Bauran Pemasaran di Agrowisata Buana Ametha Sari

Authors

  • Nami Fitricia Pasaribu Bina Nusantara University

DOI:

https://doi.org/10.21512/bbr.v4i2.1394

Keywords:

agrotourism, marketing mix, promotion, products

Abstract

Object of this research is Agrowisata Buana Amertha Sari, Bali. Limitation on this study is marketing mix, especially on product and promotion. Coffee is the main comodity in Agrowisata Buana Amertha Sari, while promotion is conducted through words of mouth method and in cooperation with local guides. Agrowisata Buana Amertha Sari uses website to promote its products. Within this research, it is expected the use of social media Facebook and Twitter could make contribution in boosting the recognition to global customers. This research is qualitative using interview and observation at one time in May 2013.

Dimensions

Plum Analytics

Author Biography

Nami Fitricia Pasaribu, Bina Nusantara University

Hotel Management Department

References

David, R. F. (2011). Strategic Management. New Jersey: Pearson.

Kotler, P., and Armstrong, G. (2011). Prinsip-Pronsip Pemasaran. Jakarta: Erlangga.

Lovelock, C. H., and Wright, D. L. (2007). Manajemen Pemasaran Jasa. Jakarta: Indeks.

Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.

Swarbrooke, J. (2002). Sustainable Tourism Management. CABI.

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Published

2013-11-29
Abstract 1557  .
PDF downloaded 2146  .