Perlukah ICT dalam Strategi Managemen Komunikasi Penyedia Kursus Bahasa

Authors

  • Enggal Sriwardingsih Bina Nusantara University

DOI:

https://doi.org/10.21512/bbr.v3i1.1335

Keywords:

porter, SWOT

Abstract

Perfect competition between the English language course requires the use of technology and communication (ICT) between service providers and consumer, that is recognized as a strategy to enhance corporate value in the eyes of its customers. But the needs of required for input to the base system's technology into its own problems in order to become a competitive advantage for companies in the face of business competition. Porter and SWOT analysis to assess the indicators that are needed to further diimplemenasikan in ICT in the future need.

Dimensions

Plum Analytics

Author Biography

Enggal Sriwardingsih, Bina Nusantara University

Management Department

References

Chaffey, Dave. (2009). E-business and E-Commerce Management. (4th edition). Essex : Prentice Hall.

David, Fred R. (2010). Strategic Management : Manajemen Strategis Konsep Buku 1. (Edisi 12).

Jakarta : Salemba Empat.

Kotler, Philip., dan Armstrong, Gary. (2008 b). Prinsip-Prinsip Pemasaran Jilid 2. (Edisi 12). Jakarta

: Erlangga.

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Published

2012-05-31
Abstract 244  .
PDF downloaded 147  .