Kontribusi Motivasi Kerja dan Kompetensi Individu terhadap Kinerja dan Penjualan Salesperson
DOI:
https://doi.org/10.21512/bbr.v1i1.1069Keywords:
job motivation, individual competence, performance, selling of sales personAbstract
This study has two objectives; first, knowing the job motivation and individual competence contribution towards the performance of salesperson at Ray White Cengkareng. Second, knowing the job motivation, individual competence, performance contribution towards selling of salesperson at Ray White Cengkareng. The type of this study used is associative survey and the analysis technique used is the path analysis. The data are obtained through a survey with questionnaire as the main instrument which were distributed to salesperson and manager of Ray White Cengkareng who were chosen as respondents. The results of this study indicate that the job motivation and individual competence contributes simultaneously and significantly towards the performance of salesperson. Besides, the job motivation, individual competence, and performance contribute simultaneously and significantly towards selling of salesperson.
Plum Analytics
References
Ajiyasa, A., dan Bastian. (2007). Pengaruh motivasi dan kompensasi terhadap kinerja karyawan. Jurnal Telaah Manajemen, 2 (1), Mei 2007.
As’ad, M. (2002). Psikologi industri seri ilmu sumber daya manusia, Yogyakarta: Liberty.
Asnawi, S. (2002). Kinerja karyawan, Jakarta: Grafindo.
Fachrunnisa, O. (2004). Peningkatkan motivasi dan kinerja karyawan melalui evaluasi kinerja 360 derajat. Jurnal Fokus Ekonomi, 3, (3), Desember 2004.
Hasibuan, M. (2004). Manajemen sumber daya manusia, Jakarta: Bumi Aksara.
Kotler, P. (2002). Manajemen pemasaran; edisi millennium, jilid pertama dan kedua, Jakarta: Prenhallindo.
Kotler, P. (2005). Manajemen pemasaran, edisi kesebelas, jilid pertama dan kedua, Jakarta: PT Indeks Kelompok Gramedia.
Kuncoro, E. A., dan Riduwan. (2007). Cara menggunakan dan memaknai analisis jalur (path analysis), Bandung: Alfabeta.
Malthis, R. L., dan John H. J. (2005). Manajemen sumber daya manusia, Jakarta: Erlangga.
Robbins, C. (2005). Managementeril, New Jersey: Pearson Prentice Hall.
Robbins, S. (2002). Perilaku organisasi, Jakarta: Tema Baru.
Sekaran, U. (2006). Research methods for business, Jakarta: Salemba empat.
Simanjuntak, P J. (2005). Manajemen dan evaluasi kinerja, Jakarta: Lembaga Penerbit Fakultas Ekonomi Universitas Indonesia.
Sistaningrum, W. (2002). Manajemen penjualan produk, Jakarta: Kanisius.
Tjiptono, F. (2002). Strategi pemasaran, jilid kedua, Yogyakarta: Andi.
Winardi. (2004). Motivasi dan pemotivasian dalam manajemen, Jakarta: PT Raja Grafindo Persada.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)
