Kontribusi Motivasi Kerja dan Kompetensi Individu terhadap Kinerja dan Penjualan Salesperson

Authors

  • Cecep Hidayat Universitas Bina Nusantara
  • Sisca Cintra Universitas Bina Nusantara

DOI:

https://doi.org/10.21512/bbr.v1i1.1069

Keywords:

job motivation, individual competence, performance, selling of sales person

Abstract

This study has two objectives; first, knowing the job motivation and individual competence contribution towards the performance of salesperson at Ray White Cengkareng. Second, knowing the job motivation, individual competence, performance contribution towards selling of salesperson at Ray White Cengkareng. The type of this study used is associative survey and the analysis technique used is the path analysis. The data are obtained through a survey with questionnaire as the main instrument which were distributed to salesperson and manager of Ray White Cengkareng who were chosen as respondents. The results of this study indicate that the job motivation and individual competence contributes simultaneously and significantly towards the performance of salesperson. Besides, the job motivation, individual competence, and performance contribute simultaneously and significantly towards selling of salesperson. 

Dimensions

Plum Analytics

Author Biographies

Cecep Hidayat, Universitas Bina Nusantara

Jurusan Manajemen 

Sisca Cintra, Universitas Bina Nusantara

Jurusan Manajemen

References

Ajiyasa, A., dan Bastian. (2007). Pengaruh motivasi dan kompensasi terhadap kinerja karyawan. Jurnal Telaah Manajemen, 2 (1), Mei 2007.

As’ad, M. (2002). Psikologi industri seri ilmu sumber daya manusia, Yogyakarta: Liberty.

Asnawi, S. (2002). Kinerja karyawan, Jakarta: Grafindo.

Fachrunnisa, O. (2004). Peningkatkan motivasi dan kinerja karyawan melalui evaluasi kinerja 360 derajat. Jurnal Fokus Ekonomi, 3, (3), Desember 2004.

Hasibuan, M. (2004). Manajemen sumber daya manusia, Jakarta: Bumi Aksara.

Kotler, P. (2002). Manajemen pemasaran; edisi millennium, jilid pertama dan kedua, Jakarta: Prenhallindo.

Kotler, P. (2005). Manajemen pemasaran, edisi kesebelas, jilid pertama dan kedua, Jakarta: PT Indeks Kelompok Gramedia.

Kuncoro, E. A., dan Riduwan. (2007). Cara menggunakan dan memaknai analisis jalur (path analysis), Bandung: Alfabeta.

Malthis, R. L., dan John H. J. (2005). Manajemen sumber daya manusia, Jakarta: Erlangga.

Robbins, C. (2005). Managementeril, New Jersey: Pearson Prentice Hall.

Robbins, S. (2002). Perilaku organisasi, Jakarta: Tema Baru.

Sekaran, U. (2006). Research methods for business, Jakarta: Salemba empat.

Simanjuntak, P J. (2005). Manajemen dan evaluasi kinerja, Jakarta: Lembaga Penerbit Fakultas Ekonomi Universitas Indonesia.

Sistaningrum, W. (2002). Manajemen penjualan produk, Jakarta: Kanisius.

Tjiptono, F. (2002). Strategi pemasaran, jilid kedua, Yogyakarta: Andi.

Winardi. (2004). Motivasi dan pemotivasian dalam manajemen, Jakarta: PT Raja Grafindo Persada.

Downloads

Published

2010-05-30
Abstract 337  .
PDF downloaded 227  .