Tantangan Pewirausaha di Bidang TI: Bagaimana Menghasilkan Keuntungan dari Ide? Studi Kasus Pada PT “IPS” (Payment Gateway)

Authors

  • Yuliana Lisanti Bina Nusantara University

DOI:

https://doi.org/10.21512/comtech.v5i1.2584

Keywords:

entrepreneur, IT entrepreneur, customer behavior

Abstract

It was not easy to start a business, let alone to run it. However, the spirit and ideas of the three founder of PT “IPS” has successfully created an innovative business that is a payment gateway to help sellers and buyers to make purchases online. However, there is a major problem for many IT entrepreneurs faced by PT “IPS” that is how to gain profit from the business. PT “IPS” hopes to make a profit from the efforts undertaken By understanding customer behavior and how other business people can get profit from the business relating to technology, such as improving customer value, distinguishing between types of member and amenities, providing "ignored" biaya by the user and working with other business people in the same field.
Dimensions

Plum Analytics

References

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Disertasi doktoral tidak diterbitkan. MIT Sloan School of Management, Cambridge, MA

Davis, F. (1989). Perceived usefullness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 13 (3), 319 – 40

Gansa, Joshua S. dan Stern, Scott.(2002). The Product Market And The Market For “Ideas”: Commercialization Strategies For Technology Entrepreneurs.. Evanston: Elsevier Science.

Paypal. (2013). Payment Methods. Diakses dari https://www.paypal.com/id/webapps/mpp/payment-methods.

Umesh; Jessup, Len; Huynh, Minh Q (2007). Current issues faced by technology entrepreneurs: technology acceptance and market success model (TAMSA). Communication ACM, 5 (10), 60 – 66.

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Published

2014-06-30

Issue

Section

Articles
Abstract 300  .
PDF downloaded 152  .