Analisis Industri pada Ritel Convenience Store: Kasus 7-Eleven (Sevel)
DOI:
https://doi.org/10.21512/bbr.v4i1.1169Keywords:
strategic management, 7-Eleven, industry case analysisAbstract
7-Eleven, a Japanese retailer is very popular and loved in Jakarta. 7-Eleven or commonly abbreviated to Sevel is now reaping a lot of fans because of the concept of 7-Eleven Indonesia, found only in Indonesia. With the rising middle classes in Indonesia, 7-Eleven becomes a luxurious place for hanging-out but affordable. Consequently, it is attracting the interest of investors to make such a kind of convenience store like Sevel, and it is likely the competition in this sector will be increasingly fierce. PT. Modern’s initial plans are to focus onopening stores in Jakarta, targeting densely-populated commercial and office areas, to offer Indonesian workers
a convenient place to shop for lunch, snacks, and emergency items. The company’s goal is to focus on opening stores in Jakarta in its first years of operation. Other major cities, such as Bandung, Semarang, and Surabaya offer for future expansion opportunities. The objective of this article is to describe the competitive condition in convenience store industries using Porter’s Five Forces model. Although the competition is fierce and
unfavorable industry condition, Sevel is still leading and dominating the convenience store market in Indonesia.
Plum Analytics
References
Efendy, E. (10 Maret 2011). Trik Culas 7 Eleven? Diakses 1 Juni 2013 dari http://ipungefendy.wordpress.com/2011/03/10/trik-culas-7-eleven/
Firmansyah, F. (3 Juli 2010). 7 Eleven, Bukan Toko tapi Resto. Diakses 4 Juni 2013 dari http://www.tempo.co/read/news/2010/07/03/090260691/7-Eleven-Bukan-Toko-tapi-Resto
http://indonesiaretail.com/2012/05/07/famiily-mart-akan-ekspansi-ke-indonesia/#more-388
http://www.majalahfranchise.com/?link=berita&id=1053
Lestari, E. (16 Juli 2009). Rahasia Sukses 7-Eleven. Diakses 1 Juni 2013 dari http://202.59.162.82/swamajalah/internasional/details.php?cid=1&id=9489
Putri, M. A. (2 Oktober 2011). Perkembangan Majunya 7-eleven di Indonesia. Diakses 4 Juni 2013 dari http://melishaputri.wordpress.com/2011/10/02/perkembangan-majunya-7-eleven-di indonesia/
The Marketeers. (2011). Belajar dari 7-Eleven Merebut Hati Anak Muda. Diakses 1 Juni 2013 dari http://the-marketeers.com/archives/belajar-dari-7-eleven-merebut-hati-anak-muda.html
Wheelen, H. (2010). Strategic Management and Business Policy, Achieving Sustainability. 12th Ed. Prentice Hall.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)
