Raditya, Djoko, Willy Gunadi, Dennis Setiono, and Jonathan Rawung. “The Effect of Ad Content and Ad Length on Consumer Response towards Online Video Advertisement”. Journal The Winners 21, no. 2 (September 30, 2020): 119-128. Accessed December 28, 2024. https://journal.binus.ac.id/index.php/winners/article/view/6797.