ANDHINI, Grasheli Kusuma; ANDANAWARIH, Fauzia Qurani. The Importance of Brand Stories towards Brand Perception and Purchase Intention in Gen Z Indonesians. Journal The Winners, [S. l.], v. 23, n. 2, p. 143–152, 2023. DOI: 10.21512/tw.v23i2.7481. Disponível em: https://journal.binus.ac.id/index.php/winners/article/view/7481. Acesso em: 4 jul. 2025.