DEWANTI, Retno; MASRUROH, Masruroh; B., Doni. Analisis Brand Equity Bina Nusantara University di Lingkungan SMU Jakarta. Journal The Winners, [S. l.], v. 8, n. 2, p. 197–213, 2007. DOI: 10.21512/tw.v8i2.740. Disponível em: https://journal.binus.ac.id/index.php/winners/article/view/740. Acesso em: 21 may. 2025.