RADITYA, Djoko; GUNADI, Willy; SETIONO, Dennis; RAWUNG, Jonathan. The Effect of Ad Content and Ad Length on Consumer Response towards Online Video Advertisement. Journal The Winners, [S. l.], v. 21, n. 2, p. 119–128, 2020. DOI: 10.21512/tw.v21i2.6797. Disponível em: https://journal.binus.ac.id/index.php/winners/article/view/6797. Acesso em: 15 aug. 2025.