HIDAYAT, Nuzul; SULHAINI, Sulhaini; RINUASTUTI, Baiq Handayani. The Role of Product Belief in Mediating the Effect of Live Streaming and Consumer Ethnocentrism on Online Purchase Intention of Local Skincare for Men . Journal The Winners, [S. l.], v. 27, n. 1, 2026. DOI: 10.21512/tw.v27i1.14346. Disponível em: https://journal.binus.ac.id/index.php/winners/article/view/14346. Acesso em: 21 jul. 2026.