Melati AS, Abdurachman E. PRODUCT PLACEMENTEXECUTION FACTOR AND INDIVIDUAL DIFFERENCES EFFECT ON PURCHASE INTENTION THROUGH CONSUMER’S ATTITUDE IN INDONESIA. Int’l J. of Org. Bus. Excellence [Internet]. 2021 Mar. 10 [cited 2026 Jul. 5];1(1):25–40. Available from: https://journal.binus.ac.id/index.php/ijobex/article/view/7158