Melati, Aleksandra Sekar, and Edi Abdurachman. “PRODUCT PLACEMENTEXECUTION FACTOR AND INDIVIDUAL DIFFERENCES EFFECT ON PURCHASE INTENTION THROUGH CONSUMER’S ATTITUDE IN INDONESIA”. International Journal of Organizational Business Excellence, vol. 1, no. 1, Mar. 2021, p. 25–40, doi:10.21512/ijobex.v1i1.7158.