Melati, Aleksandra Sekar, and Edi Abdurachman. 2021. “PRODUCT PLACEMENTEXECUTION FACTOR AND INDIVIDUAL DIFFERENCES EFFECT ON PURCHASE INTENTION THROUGH CONSUMER’S ATTITUDE IN INDONESIA”. International Journal of Organizational Business Excellence 1 (1):25–40. https://doi.org/10.21512/ijobex.v1i1.7158.