MELATI, Aleksandra Sekar; ABDURACHMAN, Edi. PRODUCT PLACEMENTEXECUTION FACTOR AND INDIVIDUAL DIFFERENCES EFFECT ON PURCHASE INTENTION THROUGH CONSUMER’S ATTITUDE IN INDONESIA. International Journal of Organizational Business Excellence, [S. l.], v. 1, n. 1, p. 25–40, 2021. DOI: 10.21512/ijobex.v1i1.7158. Disponível em: https://journal.binus.ac.id/index.php/ijobex/article/view/7158. Acesso em: 21 jul. 2026.